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CASE#8: THE BODY SHOP INTERNATIONAL PLC

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by

Ismail Rouijel

on 1 October 2013

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Transcript of CASE#8: THE BODY SHOP INTERNATIONAL PLC

CASE#8: THE BODY SHOP INTERNATIONAL PLC

OUTLINE
Financial Statements
Ratios
Forecast
Issues in the 90's and strategies
Sensitivity analysis
Financial Statement analysis & Forecasting
Issues in the 90's & Growth strategies
Brand Issue
Legal Issue
Environmental
Issue

Forecast and financial analysis
Forecasting
Financial statement analysis
History
Founded in 1976 in Brighton.

First overseas franchise in Brussels in 1978.

Listed in LSE in 1986.
Description
Original, Natural, and Ethical beauty brand.

2,500 stores worldwide.

6,304 employees.

Promote great transparency.
Products
Started with 25 products composed of natural ingredients.

Used plain, simple, and handwritten labels
Issues
Many products contained chemicals with unknown source
Products were tested on animals
Roddick was unable to delegate in marketing strategy and implementation.
Strategies
Income Statement
Balance Sheet
Liquidity
Income statement
Financial Analysis
Balance sheet and Income statement

Liquidity ratios

Leverage and Coverage ratios

Profitability ratios
Forecasting
Forecast 2002,2003, and 2004 Financial Statements.

Discussing Key assumption.

Sensitivity Analysis
Based on Jim Harvey's speech structures
Ismail Rouijel
Mounir Dinia
Omar hmaoui
Mhammed Berrada
Mohamed Ouzahra
Mehdi Goumri

History
Description
Products
Mission statment
SWOT analysis
ISSUES
GROWTH STRATEGIES
Enhance Body Shop's Brand Image
Improve operational efficiency
Reinforce stakeholder culture
Mission Statement
Balance the financial and human need of stakeholders.

Meeting the needs of the present without compromising the future.

Campaign for the protection of the environment, human, and civil rights.
SWOT Analysis
Strengths:
Brand
Innovative products
High brand loyalty
Successful leadership skills
Weaknesses:
Declining stage.
Lack of advertising .
losing trust from different stakeholders.
Opportunities:
Growth in men's skin care products
Increasing number of online buyers
Aging population
Threats:
No marketing department and no advertising department.
Environmental management system is not certified to an efficient standard.
Improve operational efficiency
Reduce inventory holding cost

Reduce product costs

Achieve reduction in overhead costs
Reinforce stakeholder culture
Trading ethically with our direct suppliers

Moving beyond auditing

Extending our scope
Franchising and investment in stores
Franchising in 1990

Converting successful entrepreneurs into salaried employees

The franchised stores went from 75% to 10%
Bodyshop
Leverage
Coverage
Profitability
Balance sheet
The Body Shop
Key Assumptions
Enhance Brand Value
Employees training : £2,140,000 (£1,060*1,900)
Advertising : £1,510,000
Acquire franchisees' stores : £60,000 per store
16 in US, 55 in UK
£140,000/store in Inventory holding cost


Operational efficiency & Stakeholder culture reinforcement
Reduce Inventory costs 13.7% ---> 10%

Invest in new machinery 30% ---> 33.5%

Invest in ethical trade programs 3*413,000 = 1,239,000
Thank You !
Full transcript