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Where Have You Been All My Life?
Transcript of Where Have You Been All My Life?
Unofficial Outreach Motto:
It's not what I say,
it's what you hear.
Over 80 congregations signed up
16 fully completed, 16 partially completed
August 2014 - February 2015
"I just want to articulate how grateful I am that the UUA is leading this branding and marketing work and research. This is just the kind of thing that our individual congregations can't meaningfully undertake without broader leadership and guidance."
Put on your outreach lenses
We are brave, curious, and compassionate thinkers and doers.
UU Brand Identity
More than just a logo
General Assembly Workshop - Portland, OR
June 25, 2015
Carey McDonald, Outreach Director
for Digital Ministry
What is outreach?
2011 Gathered Here Report
"People and groups expressed a desire for
the faith to grow and to be better known in the world."
What is branding?
A brand says
Who we are
What we do
Why it matters
What do we want people to hear?
We want people to hear...
Join our club
Where do we start?
a common voice.
Where are we headed?
strong interest in outreach
invitational approach works best
people need tools
UU Church of Berkeley, CA
First Unitarian Universalist Church
of Detroit, MI
What did you do?
What did you learn?
What are you doing in
How did this video make you
did you see or hear?
How does it communicate
The Sunday Morning Decision