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Where Have You Been All My Life?

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by

Carey McDonald

on 3 February 2016

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Transcript of Where Have You Been All My Life?

Where have you been all my life?
Unofficial Outreach Motto:
It's not what I say,
it's what you hear.
Beta-Testing
Over 80 congregations signed up
16 fully completed, 16 partially completed
August 2014 - February 2015
"I just want to articulate how grateful I am that the UUA is leading this branding and marketing work and research. This is just the kind of thing that our individual congregations can't meaningfully undertake without broader leadership and guidance."
Put on your outreach lenses
Values
Boldness
Compassion
Reverence
Color Stripe
Language
We are brave, curious, and compassionate thinkers and doers.

Colors
Images
UU Brand Identity
More than just a logo
Connected

Friends
Engaged

Participants
Integrated
Leaders
Welcomed
Visitors
Curious
Individuals
Potential Audiences
Outreach
Welcoming
Membership
Development
Leadership
Training
Spectrum of
Faithful Relationship
General Assembly Workshop - Portland, OR
June 25, 2015

Carey McDonald, Outreach Director
Rev. Sarah
Gibb Millspaugh,
Outreach Associate
for Digital Ministry
smillspaugh@uua.org
Carey McDonald,
Outreach Director
cmcdonald@uua.org
Team
Outreach
Listening
What is outreach?
2011 Gathered Here Report
"People and groups expressed a desire for
the faith to grow and to be better known in the world."
uua.org/gatheredhere
Marketing
Relationship
vs.
^Like
Signals
What is branding?
Matching
signals
and
identity
A brand says

Who we are
What we do
Why it matters
Impact
comes through
alignment
Common Voice
What do we want people to hear?
We want people to hear...
Better lives,
better world
Join our club
Join our
cause
Tools
Beta-Testing
^Like
Learnings
Where do we start?
Email
Website
Guidelines
uua.org/branding
Outreach is...
Branding is...
We started...
We're heading...
listening.
signals.
a common voice.
with beta-testing.
with beta-testing.
Where are we headed?
strong interest in outreach
invitational approach works best
people need tools
Beta-Testing Veterans
Linda Laskowski,
UU Church of Berkeley, CA
Kathe Stevens,
First Unitarian Universalist Church
of Detroit, MI
What did you do?
What did you learn?
What are you doing in
the future?
smallscreen.uua.org/videos/emerging-ministries
How did this video make you
feel
?
What
signals
did you see or hear?
How does it communicate
who
,
what
and
why
?
The Sunday Morning Decision
Then -
Now -
vs.
vs.
Full transcript