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Making a book

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Rachel Williams

on 8 June 2010

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Transcript of Making a book

Books are stories that last. A publisher believes that stories should be told. Story / message / concept About the reader—who is he/she; what age type of child does this book appeal to? Why would a gatekeeper (a parent) want this book? Product development pitch Title, artist, author, publication date Key features—why is this a standout? What makes this book different? What will it look and feel like? Color, paper stock, novelty, treatments. Money, money, money—profit and loss.
Managing a list of books. Schedule. Quickly—4-6 months, slowly 10-12 months for origination. Reactive = short lead times, feeds into current "noise." Project team—editor, designer, production coordinator, sales manager. Commissioning Artists roughs and draft text Rough layouts. Rough pop-ups designed. Final text, ready to edit. Proofreader please! Final layouts. Final pop-ups. Final text. Final approvals. Book to pre-press. Proofs. Ozalids. Advances. Final book. 4 months from book to pre-press to advances. My role The best books are ideas and stories that last. What do we publish at Templar? Books to keep, books to chew on, puppet books, pop-ups, sound books, novels, first concept books, the Ologies. Key message GO LIVE! Key message
Key features—what makes the book stand out?
What will it look like? Color, type of paper, style of design and illustration, treatments and novelty.
Who is the reader? John Cage Indeterminacy nghiem
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