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AAD 565, Unit 6: It Takes a Village

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UK Arts Administration

on 26 November 2018

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Transcript of AAD 565, Unit 6: It Takes a Village

Unit 6:
It Takes a Village
1. Community vs. Constituency
2. Arts Groupings (Constituencies and Communities)
Constituency
Any body of supporters, customers, etc.; clientele.
Fast food restaurant has a constituency based upon its regulars within one store, or loyal customers throughout all of a particular chain.
Programs may or may not generally appeal to them
Community
A social group of any size whose members reside in a specific locality, share government, and often have a common cultural and historical heritage.
A locality inhabited by such a group.
A social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists (usually preceded by): the business community; the community of scholars.
A group of associated nations sharing common interests or a common heritage: the community of Western Europe.
Ecclesiastical. A group of men or women leading a common life according to a rule.
Church community. Would this group all churches or does each church have its own community?
Slow food movement community; they organize, work together, share information for a common goal
Dance community; a group of dance schools might be considered a community if they work or communicate together in some structured way: dancers who participate in various forms of dance on a college campus might be considered a community, again if they share info amongst each other; a group of nightclubs in a city will most likely not be considered a community of nightclubs unless they gather together for some purpose.
The differences between constituency and community
Constituencies, communities and arts organizations
FORMAL EDUCATION (K-12)
Music classes
Theatre classes
Arts & crafts classes
Literature classes (drama, English)
Physical education classes [connecting with dance]
Drama clubs
Orchestras/bands
Science, math classes [Robert Bluestone was a wonderful guitarist who loved to go into science and math classes with his guitar and demonstrate frequencies and tectonics and the science parallels to the guitar]
Thespian Societies
Gifted and Talented classes/programs
At-risk-youth classes/programs
FORMAL EDUCATION (college, university)
Music classes
Theatre classes
Art classes
Literature classes (drama, fiction, specific time periods)
Physical education classes (dance-related)
Math, science, engineering, architecture
Sociology, psychology, anthropology
Athletics teams
Choirs
Orchestras/bands
Drama clubs
Humanities classes
Fraternities/Sororities
Private music lessons
Community groups
local performing arts academy
local after-school strings program
local youth orchestra
local children’s theatre company
Private dance schools
Ballet
Jazz
Hip-hop
Cheer/cheerleading
INFORMAL EDUCATION
INDIVIDUALS
General public within a geographic location
Based on zip codes
Based on income
Based on ethnicity
Based on religion
Based on age
Formal/current professional performers
Former/current participatory or ameateur performers
Educators/teachers/instructors
Politicians/elected officials
Public service providers (law enforcement, fire safety, medical)
Hearing impaired communities
Visually impaired communities
Rehabilitation/treatment centers
Hospitals
Advocacy groups
SPECIAL NEEDS GROUPS
BUSINESSES
OTHER CONSTITUENCIES? COMMUNITIES?
MEDIA
VIEW: Unit 6 - Constituencies + Communities VENN
https://drive.google.com/open?id=1o_tJIZvNGGPmKxGi_IPwvjuQ0CcyzTpo
Identifying constituents
be efficient
maximize revenue
maximize attendance
contemporary American art museum
children's art museum
local art center
SWEET SPOT
{ overlapping interests }
identifying constituencies
Goal
LIFE-LONG LEARNERS (all ages; social, educational)
Community workshops
Library based programs
Community center activities
Social group art making activities
Square dancing groups
Ballroom dance groups/classes
Drum circles
Jazzercisers, Jumba
Book clubs
Writing groups
Sewing/quilt/knitting circles
SPECIAL INTEREST GROUPS
Community theatre companies
Regional orchestras (professional or participatory)
Multi-cultural/diversity centers
political groups
Junior League
Religious organizations
Social clubs/groups (Rotary, Kiwanis, Chamber of Commerce, Main St. programs)
Banks
Hair dressers
Fire departments
Police departments
Sponsors
Funeral parlors
Full transcript