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Amazon Business Model Regeneration

By Charlotte, Sam and Mikail
by

Charlotte Havis

on 8 August 2013

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Transcript of Amazon Business Model Regeneration

Amazon MISSION
STATEMENT At Amazon, we believe that innovation has the power to change the world. As we strive to become Earth's most customer-centric company, we constantly look for new ways to innovate on behalf of our different customers. OUR VISION To be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy, with the integration of our new technology and physical stores to provide our customers with a retail experience they will remember. KEY RESOURCES KEY ACTIVITIES KEY PARTNERSHIPS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS VALUE PROPOSITION DIRECT CHANNELS DIRECT CHANNELS DIRECT CHANNELS REVENUE STREAMS MASS MARKET: TYPICAL CUSTOMER PROFILE Our value propositions, distribution channels, and customer relationships focus on a broad market with similar needs and problems. Meet Tom Age: 24
Gender: Male
Employment: Young Professional
Income: 22,000
Lifestyle: Single
Taste and Views: Technology
Orientated LIVE CONSUMER TRENDS PERSONALIZED PRODUCT OFFERING SOCIAL NETWORK INTEGRATION HUMAN AND PRODUCT INTERACTION TOUCH & COLLECT SERVICE Physical Store Physical High street Presence store assistants & interactive touchscreen information Integrated amazon reality App Physical after sales customer service Smartphone/ Tablet Application Application that is integrated with social networking Website Amazons original website will stay with the extention of a customer profile that is linked with our social networking app. Closely resembles a personal service online! AUTOMATED SERVICE CUSTOMER LOYALTY
TIER SYSTEM Intelligent recommendations based on purchase history and social network likes! PERSONALIZED PRODUCT
OFFERINGS SOCIAL NETWORK
INTEGRATION Based on levels of monthly spend, we will give access to additional services such as a live online stylist chat! Use of social network integration will be encouraged to share Purchase content with friends! Asset Sales Based Our Revenue Stream derives
from selling ownership rights to our physical products Physical We rely on physical resources such as our stores which are capital intensive with an extensive IT, warehouse, and logistics infrastructure. Human With our physical stores opening we will have to involve more human resources to staff the stores. Platform Network Our activities are based around network related activities. We have our website,Smartphone App and our interactive stores to maintain as an integrated Network. logistics affiliates COST STRUCTURE WE ARE PREDOMINANTLY VALUE DRIVEN The new amazon business model is based on creating more value for our customers displaying a high degree of personalized service.
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