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Keyword insertion

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Katarzyna Wyłupek

on 3 April 2014

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Transcript of Keyword insertion

Did you know...?
Things to keep in mind
People searching are more likely to think an ad is useful if it mentions a specific product rather than a more generic ad
This means that keyword insertion can help improve the CTR of your text ads because it makes your ads more specific to what customers are looking for
Make sure all the keywords in your ad group would make sense inserted in your ad
Make sure your destination URL directs customer to a landing page that is relevant to any potential variation of your ad
Thursday, April 3, 2014
What is in it for me?
What is keyword insertion?
Keyword insertion:
allows you to dynamically update your ad text with the keywords
can help make your ads more relevant to potential customers
To use keyword insertion you just need to add a snipped of code to your ad text.

Then each time your ad show, we will automatically replace the code with the keyword that triggered the ad.
Keyword insertion
The snipped of code that you will use:

{keyword:default text}
Thank you for your attention!
Have a nice day! :)
Full transcript