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Red Bull - marketing mix
Transcript of Red Bull - marketing mix
 Self Growth (2013) The story of Red Bull ... Krating Daeng [Online]. http://www.selfgrowth.com/articles/the-story-of-red-bull-krating-daeng (Accessed 10 April 2013)
 Financial Solutions for Business world (2012) Read the story of Red Bull Krating Daeng [Online]. http://www.voteyesc.com/2012/04/read-the-story-of-redbull-krating-daeng/ (Accessed 10 April 2013)
 Forbes (2012) Thai Red Bull Billionaire Chaleo Yoovidihya dies [Online]. http://www.forbes.com/sites/kerryadolan/2012/03/17/thai-red-bull-billionaire-yoovidhya-dies/ (Accessed 10 April 2013)
 Fundrising Universe (2012) Red Bull GmbH history [Online] http://www.fundinguniverse.com/company-histories/red-bull-gmbh-history/ (Accessed 10 April 2013)
 Fact Expert (2013) A drink for today: history of the energy craze http://energydrinks.factexpert.com/889-energy-drink-history.php (Accessed 10 April 2013)
 Gschwandtner, Gerhard (2004) The powerful sales strategy behind Red Bull. Selling Power, [Online]. September, 10 http://www.redbull.cz/cs/userfiles/file/Read%20full%20article%20-%20Selling%20power.pdf (Accessed 10 April 2013)
 Creative guerrilla marketing (2011) Marketing like Red Bull [Online]. http://www.creativeguerrillamarketing.com/guerrilla-marketing/marketing-red-bull/ [Accessed 10 April 2013]
 Energy Fiend (2012) The top 15 energy drink brands [Online]. http://www.energyfiend.com/the-15-top-energy-drink-brands [Accessed 11 April 2013]
 Daily mail (2008) Red Bull gives you... increased risk of heart disease, say scientists [Online]. http://www.dailymail.co.uk/health/article-1045195/Red-Bull-gives---increased-risk-heart-disease-say-scientists.html [Accessed 11 April 2013]
 Marie Claire (2008) Red Bull causes blood clots [Online]. http://www.marieclaire.co.uk/news/health/271103/red-bull-causes-blood-clots.html [Accessed 11 April 2013]
 Stream.cz (2012) Peklo na talíři: Energetické nápoje [Online]. http://www.stream.cz/peklonataliri/773364-peklo-na-taliri-energeticke-napoje [Accessed 11 April 2013]
 Forbes (2012) Red Bull stratos worth tens of millions of dollars in global exposure for the Red Bull brand http://www.forbes.com/sites/darrenheitner/2012/10/15/red-bull-stratos-worth-tens-of-millions-of-dollars-in-global-exposure-for-the-red-bull-brand/ [Accessed 11 April 2013]
 Ezine Articles (2005) Red Bull and Vodka – What a pair http://ezinearticles.com/?Red-Bull-and-Vodka-What-a-Pair!&id=84732 [Accessed 11 April 2013]
 Business Transworld (2011) Red Bull founder on expanding media empire [Online]. http://business.transworld.net/64052/features/red-bull-founder-on-expanding-media-empire/
 Smart Planet (2012) Energy drink dangers? Red Bull named in 21 FDA reports [Online]. http://www.smartplanet.com/blog/bulletin/energy-drink-dangers-red-bull-named-in-21-fda-reports/5970 [Accessed 11 April 2013] Recommended age 15 - 40 No limits in gender