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Copy of Company Analysis
Transcript of Copy of Company Analysis
Section 6 Team 6
3 Steps Towards Improvement
Holiday Offers and Deals offer short term marginal expansion
What is Netflix?
MVDP*** Hulu Plus & HBO Go
High Competitive Rivalry
Low Consumer Loyalty
Driven by Price
Low Bargaining Power
DVD Rentals, PPV, Piracy
Threat of New Entrants
Multi-Channel Video Program Distributors
Entertainment Video Market
Product- Online Video Streaming
Place- Game Consoles, Phones, Tablets, PC, TV
Price- Flat rate $7.99/month
Promotion- TV, Radio, Mail, Referal