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Copy of Company Analysis

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by

Ayushi Kasaraneni

on 6 December 2013

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Transcript of Copy of Company Analysis

Company Analysis
CT Tanaka
Martin Goni
Alexia Siman
John Harrison
Ayushi Kasaraneni
Section 6 Team 6
3 Steps Towards Improvement
1
Focus on
Original
Content
2
Special
Offers
Holiday Offers and Deals offer short term marginal expansion
3
International Expansion
Problem 1:
Problem 2:
Problem 3:
What is Netflix?
Company
Service
Micro Economic
Analysis

Competitive
Environment
Porter's
5
Forces
Changes Coming
Imperatives
MVDP*** Hulu Plus & HBO Go
High Competitive Rivalry
Supplier's Power
Consumer
Power
High
Low Consumer Loyalty
Driven by Price
High
Low Bargaining Power
Substitute
Power
High
DVD Rentals, PPV, Piracy
Threat of New Entrants
Low
Many Barriers
Competitive Environment
MVDP
Multi-Channel Video Program Distributors
Over-the-Top
Entertainment Video Market
Highly Competitive
Rapidly Changing
Marketing Mix
Product- Online Video Streaming
Place- Game Consoles, Phones, Tablets, PC, TV
Price- Flat rate $7.99/month
Promotion- TV, Radio, Mail, Referal
Full transcript