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Why is Taxonomy vital in Digital Asset Management?

How important is Taxonomy when organising your digital assets in a Digital Asset Management solution? Users will search for assets by a variety of means and a DAM solution must meet those requirements.
by

Adgistics Ltd.

on 7 November 2016

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Transcript of Why is Taxonomy vital in Digital Asset Management?

Why is Taxonomy vital in Digital Asset Management?
What is Taxonomy?
In the case of a Digital Asset Management system, its purpose is to organise, classify and identify digital assets. It forms part of the metadata analysis and is an essential building block to define and describe a digital asset.
Metadata categories
Before we discuss Taxonomy, we need to break down metadata into three categories:
Across various DAM solutions, taxonomies are hierarchical category assignments for assets.

They enable users to easily classify and categories properties of an asset. This ensures the consistent application of descriptive metadata.
A typical structure will drill down from general to a specific category.
Added benefits...
User error

- The elimination of user error in tagging assets. Users could enter their own keywords manually but they might misspell or enter synonyms to describe an asset

User experience

- How will users interact with the DAM system? Efficient DAM solutions designed to meet their requirements
The user is the king of the castle
The best taxonomy structures will increase the revenue of your business by harnessing the raw data power of your digital assets.
Descriptive
- Concerns discovery and identification. It can include elements such as title, abstract, author and keywords

Structural
- How pages are ordered to form chapters i.e. file format, file length etc.

Administrative
- Provide information that helps manage an asset i.e. how and when it was created
NEWS
NATIONAL
SPORTS
FINANCIAL
ENTERTAINMENT
INTERNATIONAL
TENNIS
BASKETBALL
FOOTBALL
You might not be aware but a folder structure on your hard drive is a classic example of a taxonomy. It is simple
well-defined folder browsing.
Why is it important?
To help you find what you are looking for...

It is important since digital assets are
non-text content, a taxonomy, users can easily locate assets
When a predefined taxonomy is applied to digital assets, you can be sure that all the tags are correct and conformed to latest standards.
If no-one can find and use those digital assets, then the value of the content diminishes day-by-day.
• Understand how users and consumers want to interact with digital assets before designing a taxonomy structure.

• Leverage usability testing to determine their needs and validate your metadata and taxonomies

• Keep it up to date. metadata is a ‘snapshot in time’
Full transcript