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A2 MEDIA Collective Identity - Revision & summary of unit
Transcript of A2 MEDIA Collective Identity - Revision & summary of unit
Introduction UNIT ARGUMENT
Introduction MEDIA FORMS
Introduction Historical Context
Paragraph 2 CASE STUDIES FUTURE GAZING...
Paragraph 9 or Conclusion Printed Press
Paragraph 3 Broadcast News & Fiske
Paragraph 4 Film & Adorno
Paragraph 5 TV Drama & Fiske
Paragraph 6 identity collective identity representation who we are "It's complex" Gauntlett a group of individuals who share a common characteristic, values, beliefs, attitudes individuals' sense of belonging (the identity) to a group (the collective). "the formation of identity often involves a process of stereotyping…that allows people to distinguish between themselves and their group…” Buckingham "Identity is something unique to each of us [but] ...Here, identity is about identification with others whom we assume are similar to us in some significant ways.” Buckingham PARADOX STEREOTYPES acting on behalf of someone
The description or portrayal of someone or something in a particular way or as being of a certain nature
A likeness to something BUT 2.ideas about how different groups of people and their identities should be represented Representation of Collective Identity is complex because we don't all share... 1. the same ideas about the identity of different groups of people the representation of a collective group of people will always depend upon:
1. Intention of maker & the groups they are part of themselves
2.The Media form used to represent
3.Target audience and their relationship to the maker Cohen Hebdidge youth sub-cultures Folk Devils & Moral Panic Young people can be seen as a subordinate group in relation to the dominant, adult society. Therefore, the groups that they form are likely to be seen as oppositional. Youth sub-cultures are often formed in response to musical movements or genres, corresponding fashions or styles and geographical influences. urban tribes? People who supposedly threaten the social order are scapegoats for social unrest & take focus away from government. "[a] condition, episode, person or group of persons emerges to become defined as a threat to societal values and interests.” The group of people associated with this event
= associated with the decline in moral values
= moral panic about the influence of that group occurs Cohen argues moral panics and folk devils are common throughout history
a way in which the dominant group (adults) can maintain the social status quo of power. the media reinforces dominant ideology the media represses social groups to maintain social status quo the media attaches imagined relationships between people and real conditions representations are given a material existence ideology interpellates individuals Althusser 1 2 3 LANGUAGE USED SYMBOLLIC USE OF THE HOODIE USE OF IMAGES reinforce COLLECTIVE THREAT http://www.bbc.co.uk/news/uk-14461421 Fiske 1. Clawback 2. Subordinates as deviants 3. blurring distinctions - fact v fiction http://cid2012.blogspot.co.uk/ Adorno The Culture Industry owned by people who are part of the dominant group used to entertain masses but reinforces dominant ideology all products are formulaic and repeat the same representations Fiske Summary of the Unit “the Media representation of youth does not reflect the reality of youth identity” Giroux “the Media have represented youth crime, violence and sexual license as indicators of…social decline.” Osgeby ISA Ideological State Apparatus Representation in TV Drama will be different due to: a) Series b) Camera work c) plot d) performance of actors 2. The audience's relationshp 1. FORMAL CONVENTIONS 2. RELATIONSHIP WITH THE CHARACTERS a) repetition of characters b) use of time - past / present /future c) we're invited to relate to them through mise-en-scene and events in the plot 3. POLYSEMIC READINGS POSSIBLE IN CONSTRUCTION OF CHARACTERS a) physical appearance b) stereotypes character embodies c) social values & ideology they express Online Media 1
BLOGS & Buckingham
Paragraph 7 Online Media 2
VLOGS & Gauntlett
Paragraph 8 http://news.sky.com/home/interactive-graphics/uk-riots Buckingham Online media gives teenagers the opportunity to challenge common stereotyped representations and construct some of their own Buckingham offers 3 reasons why teenagers create blogs 1. to project a different identity or one that is different to their everyday personal life 2. to offer an expression of their own identity - a 'better' version of themselves with the 'best bits' that they want others to see 3. they offer a safe place for teenagers to explore and express their beliefs, values and ideas about life 1. 2. 3. name likes - peace,love & music encourages interaction references to film history & popular culture political beliefs and values creative and educated from the front page we get the idea that
she is creative, intelligent and has strong political beliefs about multi-culturalism and feminism. The blog offers a safe place where she can express these ideas and invites us to interact with and share ideas with her Mandem on the Wall - Episode 1 Diary of a Bad Man Gauntlett Like Buckingham, Gauntlett agrees that web 2.0 gives teenagers an opportunity to challenge existing representations but also make their own media products that reflect teenage identity, which they can share with others making is connecting being a producer helps society develop - we share our ideas about who we are individuals can make and shape our own environments - we don't have to rely on representaions of ourselves made by adults making helps us to feel a sense of connecting with other people helps people feel happy! they are taking part in making something that other people can actively share enables teenagers to be recognized in a community of like-minded people He comically looks at the stereotyped relationship between teenagers and their parents, in this case his mum, and offers a moral at the end. In the VLOG he represents a variety of experiences - religious, cultural and age - that go to make up his identity They share the same characteristics as teenagers represented in the News and in Harry Brown - e.g, the symbolic hoody, casual clothes, urban area and are seen spitting, hanging out and trying to pick up women They comically reflect an identity that would contrast the stereotype of teenage aspirations seen in the News and Harry Brown - 1 wants to care for his disabled mum, 1 wants to bake cakes and 1 wants to be a model! A series of short episodes made by young people and distributed through youtube as New Media and Social Networking forms develop, young people will continue to construct their own more positive representations of the Collective Identity of Teenagers in today's society and share these with others so that we have a more varied, plural view of the collective identity of teenagers in society Traditional Media forms, such as the News, will still continue to represent young people in a negative way as these representations are constructed by adults for adults and so will always position teenagers in opposition to adults. Adults are less likely to consume the positive representations constructed by teenagers and so their perceptions of young people as folk devils may not change. BUT In episode 1, they offer an alternative version of teenage involvement in the Riots and show how exaggerated the representation is in the News. BUT