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Når Business møder Design, Design Thinking og Innovation

Instructional Use - Teaching
by

Thomas Østergaard

on 29 October 2015

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Transcript of Når Business møder Design, Design Thinking og Innovation

-eller er det?
påstand:
http://www.slideshare.net/crowdsourcingweek/csw-osella-v1-40548203?related=1


“I KEEP six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.”
Rudyard Kipling

http://vimeo.com/100195272

“I KEEP six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.”
Rudyard Kipling

DET SKAL GIVE MENING,
VÆRDI OG FORBEDRING

DET SKAL GIVE MENING,
VÆRDI OG FORBEDRING

http://www.designkit.org


http://diytoolkit.org/about/


http://www.slideshare.net/crowdsourcingweek/100open-at-crowdsourcing-week?related=2


http://www.slideshare.net/crowdsourcingweek/100open-at-crowdsourcing-week?related=2


Det hele tegnes ind i et Customer Journey kort

Her visualiserer vi selve adfærden, som kunden udviser - fase for fase - igennem hele rejsen.

Som noget af det første identificerer vi faserne i kundens rejse. Disse er vidt forskellige fra rejse til rejse.

Generelle indsigter omkring brugerne i forhold til den konkrete rejse. De er med til at skabe den grundlæggende forståelse.

Kasserne bliver typisk tilføjet til map’et sent i processen, når vi begynder at gå fra at forstå den nuværende tilstand af din kundes oplevelse til at kunne se den fremtidige retning.

De 3 grå kasser i bunden af kortet
angiver retninger for, hvilke veje vi
anbefaler organisationen at gå.

De grå kasser kan indeholde:
Strategiske indsigter
Anbefalinger
Oplevelselsesprincipper

Tilstrømningen til Facebook

Tilgangen til data

Fra let mobil til smartphones

Fra klodset mobiltelefon til let mobil

Fra CD til streaming

Fra grammofon til CD

NU

FØR

Eksponentielt stigende udviklingshastigheder

Business Modelling,
Co-Creation
& Design Thinking
Assistant Professor
Thomas Østergaard
VIA University College 2015
Entrepreneurship / Conceptdesign
Full transcript