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Business Feasibility Study

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by

Rofi Akhsanur

on 28 August 2014

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Transcript of Business Feasibility Study

STUDI KELAYAKAN BISNIS
Studi Kelayakan Bisnis
overview
Format & Calculation
The Story of Now!

Aspects of
feasibility study
Financial Aspect
Summary
Business Feasibility Study
Resources
A Whole Picture
Market
Human Resources
Operational
Financial
Marketing
Cost
Benefit
Technical possibilities
Economic Viability
Commercialized Products
& Services
Return
Financial Aspect
Pre-operating
Investing
INPUT
Financing
Operating
Design
Consulting
Survey
Fixed asset
Promotion
Trial Run
R & D
Working Capital
Equity
Debt
Marketing Plan
Production Plan
HR Plan
Projection
Analysis
COGS Projection
Profit/Loss Projection
Cashflow Projection
Balance Projection
Financing Projection
Financial Aspect
OUTPUT
NPV
IRR
PBP
Sensitivity
Report Format 1
Draft for
Feasibility Study Report
Report Format 2
Cover Sheet
Report Format 3
Opening Page
1. EXECUTIVE SUMMARY
2. ASPEK UMUM, ORGANISASI, & SDM
4. ASPEK PRODUKSI
5. ASPEK KEUANGAN
6. LAMPIRAN
/Badan Hukum /Fasilitas dan Lingkungan /Tenaga Kerja /Keorganisasian
3. ASPEK PEMASARAN
/Permintaan /Penawaran /Pangsa Pasar /Strategi Pasar

/Strategi Pemasaran
• Produk • Harga Jual • Promosi • Sistem Distribusi • Penjualan
/Barang Modal /Proses Produksi / Kapasitas dan Utilisasi
/Rencana Pembangunan / Rencana Produksi
/Kebutuhan Bahan (Bahan Baku, Pendukung, Kemasan)
/Biaya (Biaya Langsung &Biaya Tak Langsung)

/Investasi Barang Modal /Modal Kerja /Biaya Operasional
/Proyeksi Laporan Keuangan (Laba Rugi, Arus Kas, Neraca)
/Analisis (Rasio Keuangan, BEP, Kelayakan Proyek (NPV, IRR, PBP), Analisis Sensitivitas)

Executive Summary
Introduction
Product/Service
Technology
Market Environment
Competition
Industry
Business Model

Marketing & Sales Strategy
Production/Operating Requirement
Management/Personnel Req.
Intellectual property
Regulation/Environmental Issue
Critical Risk Factor
Financial Projections
Balance Sheet
Income Statement
Cash flow
Break Even Analysis
Capital Requirement & Strategy

Recommendations & Findings
Conclusion
Report Format 4
Executive Summary
Product/Service Description
Market Assesment
Competition Analysis
Marketing Strategy
Technical/Production Analysis
Prototype/Sample Product
Management Capability
Financial Analysis
Required Financing
Economic Impact
Conclusion & Recommendations
Appendices
Opening Page
Executive Summary
Business Structure
Product and Services
Market
Logistics
Resources
Feasibility Analysis
+ Market Analysis
+ Technical/Operation Analysis
+ Financial Analysis
Closing Page
Financial Formula
Profit/Loss Projection Format
Sales
- Cost of Good Sold
Gross Profit
- Operating Cost
- Marketing Cost
- Administration & GA Cost
- Depreciation & Amortization
Operating Cost
- Interest
- Others
EBT
- Tax
EAT
Working Capital
Cashflow Projections
Indirect Method
Balance Sheet
ASSET LIABILITIES
Current Asset Current Liability
Long term Asset Long term liability
Other Asset
Shareholder Equity

Sales Projection & Budget
Production Cost & Investment
Financial Cost
+Current Assets
- Current Liabilities
Working Capital Needed

Source of Working Capital
a. Debt
b. Equity
Direct Method
Cash from operations
+ Net income
+ non-cash expenses
-/+ Increase/Decrease in Asset
+/- Increase/Decrease in Liability/Capital
Cash from investments
+/-

Added/Sales in Asset
Cash from Financing
+ Debt
+Equities
- Interest
-Dividend
Financial Analysis
Financial Feasibility
BEP & PBP
BEP
NPV & IRR
Sensitivity Analysis
What-if scenario
Break Even Point
The point at which cost or expenses and revenue are equal: there is no net loss or gain,
Payback Period
Net Present Value
Internal Rate of Return
The length of time required to recover the cost of an investment, or to reach break even point
The present value of future series of cash flow discounted at weighted average cost of capital minus investment value
The discount rate at which NPV equal to zero
Profit/Loss Projection
PBP
Initial Investment, Working Capital, &Cashflow Projection
PBP = Cost of Project / Annual Cash Inflows
Assumption test
(Entertainment & Digital Industries)
Feasibility Study
Project Proposal
Business Plan
1. Apakah usaha dapat di
set up
?
2. Apakah produk dapat dijual?
3. Apakah usaha dapat dikelola?
4. Apakah aspek hukum dapat dipenuhi?
5. Apakah menguntungkan?
6. Apakah dapat diterima secara sosial budaya?
7. Apakah tidak merusak lingkungan?
Full transcript