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Copy of Food as Construction and Communication of Identity

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Roseann Wagner

on 5 January 2014

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Transcript of Copy of Food as Construction and Communication of Identity


Food as CONSTRUCTION and Communication of IDENTITY

Kalie Lloyd
Roseann Wagner
Discussion and Questions?
"Food reveals our souls.....The connection between identity and consumption gives food a central role in the creation of community and we use our diet to convey images of public identity."
Gary Alan Fine, Kitchens: The Culture of Restaurant Work
Overview
Culture Identity and Intercultural Communication
Mary Jane Collier
Rebecca Swenson
Domestic Divo? Televised Treatments of Masculinity, Femininity, and Food
Carlnita P. Greene
Competeing Idenitities at the Table: Slow food, consumption and the performance of social style
Mary Jan Collier- Cultural Identity Theory
Collier's definition of CULTURE:
A historically transmitted system of symbols, meanings and norms.

How Do We Create Culture?
Symbols and Meaning
History
Norms
Types of Culture
Vegetarian
Vegan
Meat-Eaters
Slow Movement
Sommelier
Organic Consumer Association
Starbucks
Ethnicity:
Mexican, Italian, French, etc determines what foods you eat w/in your culture
Collier: Cultural Identity
Competing Identities at the Table: Slow food, consumption, and the performance by Carlnita Greene
Rebecca Swenson-
Domestic Divo? Televised Treatments of Masculinity, Femininity, and Food
"Cultural Identity is the particular character of the group communication system that emerges in a particular situation. "
Collier: Properties of Cultural Identities
- Avowl/Ascriptions
-Modes of Expression: Core Symbols, Labels, Norms
-Individual, Relational, and Communal Forms of Identity
-Enduring and Changing Property of Identity
-Affective, Cognitive, and Behavioral Components of Identity
-Content and Relationship
-Salience and Intensity Differences


Slow Food Movement:
Born in Italy in 1986, sparked by the opening of McDonald's
Adopting the snail as its symbol
Focuses on good, clean, fair food
Seeks to bring taste and pleasure back to the forefront of our dining experiences
The Slow Food Movement Social Style
Performance
Language
Commodities
Aesthetics
Rhetorical Homologies of the SFM
Utopian Foodie:
Embodies/reflects the desire that SFM members have to change the ways we engage in food practices, production, distribution and consumption
Foresees a better future
Strives for people to be equal and for all to have equal access to quality foods
Egalitarian : Does not exclude/offend people based on class assumptions
Altruistic: Terms its relationship to food producers
The Grand Gourmand:
Considers all matters of food to be important
Takes pleasure in eating and taste through the "slow eating"
Elitist: Many working-class people cannot afford to participate or attend the movement
The Grand Gourmand & The Utopian Foodie
Stress high quality foods
View education as the key to changing our dining habits
Raise our consciousness about the power of food and the pleasures of the palate
Provide SFM members w/ self-gratification
Competing Identities at the table: Slow food, consumption, and the performance of social style by Carlnita Greene
The current presentations of gender
How they confirmed or challenged traditional gender roles
Examines
Research Questions
Arguments
Does the Food Network present cooking as "gendered work"?
If so, are these different from the masculinities and femininities previously identified in popular discourse around cooking?
The Food Network no longer defines cooking as solely women's work
However, they are careful to protect the concept of "White" masculinity
"Doing Gender", A Definition of Gender
"A socially produced and historically changing aspect of identity that is shaped by cultural and institution discourse within society"
Gender is a "social activity unconsciously performed with or for others"
Study and Findings
COOKING AS A WAY TO FLEX PROFESSIONAL MUSCLES
COOKING AS LEISURELY ENTERTAINMENT
COOKING AS JOURNEY
COOKING AS COMPETITIVE CONTEST
*Narratives and key themes
*Social cues in the hosts language
*Action and Appearance
*Production Conventions used to convey relationship between host and viewer
Cooking as a Way to Flex Professional Muscles
Cooking as Leisurely Entertainment
Cooking As Competitive Contest
Cooking as Journey
MALES
Casual references to previous business experience and training
Wears chef jacket
Chef to student role
Scientist and/or Historian
FEMALES
Rarely mentions trainings
Always dresses in casual attire
Approachable, domestic cooks
Prepares meals for friends and family (gifts)
Recipes are "valuable possessions
MALES
Cooking for special events
Fun, temporary, and voluntary leisure activity
Pleasurable hobby
Entertainer
Male bonding
FEMALE
Generational legacy
Fulfill role as mother, wife, daughter
MALES
Search to "satisfy manly appetite
Find "real American food"
Adventure, exotic location
FEMALES
Cost saving, economical
Promotes a version of masculinity
Hierarchy
Success
Power
Speed
Remove cooking from domestic life
Conclusion
Food Network DOES use gendered notions
Gender binaries are maintained

How can they challenge the existing roles
Male host teaching his sons how to cook
Female host discussing her professional experience
Other Ways.......
Is it important to challenge these roles?
"It's easy to forget in the face of today's foodie culture, that cooking is not fun when it's mandatory" Emily Matchar

Food Flags-
http://twistedsifter.com/2011/10/flags-made-from-food/




Food Fight: Feminists and Feminvors- http://inthesetimes.com/article/15115/food_fight_feminists_and_femnivores/

Full transcript