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The road 2 Litterology

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by

Fletcher Curnow

on 30 May 2016

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Transcript of The road 2 Litterology

Measurement
Long term collaboration
1992
Understanding Why People Recycle
. World Recycling Conference,
Chicago, Illinois

1999
Building Clean Liveable Cities
-
Understanding Littering Behavior.
- US Congress of Mayors Urban Litter Partnership with KAB,
Tampa, Florida
2003
Observational Approaches to Measure Environment Behavior
. KAB International Cigarette Litter Think Tank,
New York
2007
Behavioral Researcher and Thought-partner.
Litter Research Forum, KAB,
Rye Brook, New York
2016
The Road to Litterology Potholes, Myths, Measurement and Good Intentions
Keynote and book launch.

KAB National Conference,
Orlando, Florida
2016
Collaborating for Clean Communities.
A Keep Pinellas Beautiful Initiative with Industry and Academic Collaborators Litterology Forum,
Gulfport, Florida
Behavioral focus
Understanding behavior
in context
improved
our ability
to effect change

Sharing insights, skills and approach

Build big picture from local improvements

Spread resources for collaboration enhances return
Findings from the world's biggest disposal

behavior database
Mentoring
BATK
EPA
Councils
Industry
Complex
differences in one person
Pot holes
and
Myths
Collaboration
Training
Resources to help.....

Imagine
Transform
Inspire
Framework
Key Factors
How they work
Dynamic
Localized
Focus on three for best return
All are relevant
Occur all the time
Often barriers to change
Difficult to address systematically
Hard to influence.
We often exhort people to change!
Observation skills
The Road to Litterology
Potholes, Myths, Measurement and Good Intentions
Assuming I knew who litters - smokers
Include:
Ick factor
Habit
Conflicting preferences
But I didn't put it there (so won't clean up)
Address systematically:
Social norms
activated by signals of
approval of actions
behavior is widespread
The Stick
support for fines + education
consistency + blitzes
surveillance
Carrot
less well understood
rewards
extrinsic
intrinsic
Things that occur all the time
Often barriers to change
Difficult to address systematically
Type of:
Place
Item
Someone's job to clean it up

The social compact - reciprocity

Leadership
example
avoid harm

Sense of community - collaboration
Making choices about my needs versus other's needs
Cleaning up continuum
Extremes
Care of place
Responsibility
Penalties and rewards
Physical Features
bin signals
position
identification
visibility
access
consistency
containment
pack in/out signals
Physical Features
mediate social norms
shop carts
graffitti
infrastructure
function
care and condition
Use of both is part of an integrated approach to end littering
see page Jasmine

guildeins for influeicning Jasmine and ethc ommuiotes behaviou as a hwole
checllists and getting ehlp collabration meausrement
Jasmine
Details in book
Launched tomorrow

Provides
insights
illustrations
checklists
guide for effective projects
recommendations for measures
systematic approaches to end littering
Progress built on evidence and place-based insights
Psychologists
Litter spies
Support the majority
Focus on clean
Summary
to end Littering
Over 110,000 observations and 29,000 community surveys

2001
Strategic Approaches to Changing Littering Behavior.
Videotape Keynote address Keep America Beautiful National.
Washington D.C
2016
Measurement in Litter Prevention:Providing an Active Roadmap for Change

Workshop.

KAB National Conference,
Orlando, Florida
Lessons from field work with adapted methods since 2003
Disposal
acts
are
complex
and
inconsistent
Measurement in Litter Prevention
Providing an Active Roadmap for Change
Workshop - World Cafe
How do we measure?
Why do we measure?
Sharing our measures
Measurement in Litter Prevention
Providing an Active Roadmap for Change
Workshop - World Cafe
How do we measure?
Why do we measure?
Sharing our measures
Government
Schools
Consultants
KAustB
Roadsides
Observations
Generalist and Specialist
Night obs 20 years later - who is to blame?
Focus on littering labels actions
Reliance on self report
Resources to help.....

Imagine
Transform
Inspire
end littering
www
.litter
ology
.com
Most people DTRT most of the time
Features of Improved Prevention Performance

check assumptions
Full transcript