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top chef

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by

Lily Dawson

on 28 April 2010

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Transcript of top chef

Product Placement in "Top Chef" Lily Dawson episode: "Focus group" season 5 Why use product placement? Alternative to spot ads--DVRs In Reality Tv--Low potential for syndication, low cost, experimenting with new avenues How does "Top Chef" use product placement? General Electric Whole Foods Food and Wine Magazine Glad Toyota and single episode sponsorships, like the Diet Dr. Pepper Quickfire Challenge The Effect of Product Placement on Viewership Positive correlations between the integration and the show when product is seemlessly integrated--not obvious Viewers become desensitized to embedded ads conclusion: "Top Chef" is finding ways to integrate products without losing their fan-base through less overt embedded advertising.
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