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The 21 st Century Car Challenge - DarkBlue 2
Transcript of The 21 st Century Car Challenge - DarkBlue 2
DarkBlue Team Game 2
Aim: market leader in the eco-friendly car.
High market growth, learning curve and economies of scale.
High investments into HR & Quality.
Success based on a consistent strategy combined with minor adjustments in each period.
Our Learning Curve
"Strategy is about making choices, trade-offs; it's about deliberately choosing to be different."
Proactive Long-Term Strategy
Reactive short-term Strategies
Changes in the external environment.
Need to gain profits quickly to reinvest.
Team discussion: All ideas welcome.
Eco-friendly market new -> unexpectedly slow growth.
Still stuck to long-term strategy.
Potential for fast revenue in low-cost market.
High investments into low-cost car.
Reinvested profits into eco-friendly cars.
Our success: Eco-friendly
Mean price: 69.5
Cost per unit period 11:
- Green Team
Limited information regarding market and possible alternatives to raising revenue.
Limited amount of time available.
Lack of ability and resources to arrive at the optimal solution.
Good decision lead to bad decision!
Too much investment.
Too many unnecessary new parts.
high unit costs
Focus on all four cars.
Invest more in quality.
Focus on gaining positive ROCE & ARE to be able to issue dividends.
Focus on matching orders and capacity.
Thank you for your attention!
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