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Teoría de la acción razonada

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by

Seli Sanchez

on 23 February 2014

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Transcript of Teoría de la acción razonada

Teoría de la
acción razonada

Fishbein y Ajzen, 1980
Creencias descriptivas
tipos de creencias
factores
de influencia
Creencias inferenciales
Sostiene que la mayor parte de la conducta humana está bajo control del sujeto, por tanto, puede ser pronosticada a partir de la INTENCIÓN CONDUCTUAL. Y la intención conductual depende de las actitudes, las cuales a su vez, son función de las creencias (componente cognitivo) acerca de las consecuencias de la conducta en cuestión
Influencia social (norma subjetiva)
Personal (evaluación individual)

Creencias informativas
Full transcript