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Copy of Análisis Semiótico : Coca Cola

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by

Hyeonseok Seo

on 14 October 2013

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Transcript of Copy of Análisis Semiótico : Coca Cola

The Santa Clause
대중성
The Coca-cola Company
'Coca-Cola' Scale
146,200 workers
3,500+ diversity beverages
200+ countries sold out
KEYWORD
광고 효과
중독성
정열
청춘
RED
Happiness
이벤트
코카콜라,
세계를
휘어 잡다
바로 이 맛!
1886 Drink Coca-cola
1906 The Great National Temperance Beverage
1917 Three Million a Day
1926 It Had to be Good to Get Where It is
1938 The Best Friend Thirst Ever Had
1948 Where There's Coke There's Hospitality
1959 Be Really Refreshed
1969 It's The Real Thing
1979 Have A Coke and A smile
1989 Official Soft Drink of Summer
2000 Coca-Cola Enjoy
2009 Open Happiness
The Coca-coke
It's different
MARKETING
HOW TO MAKE IT?
INNOVATION
Just 5cent
When it's hard to get started with Coca-cola
PEOPLE
PARTNERS
PROFIT
PORTFOLIO
PLANET
PRODUCTIVITY
2020 VISION
세계화 마케팅
바이럴 마케팅
PPL MARKETING
THANK YOU
Full transcript