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Gendered discourse on Facebook – Differences in men’s and wo

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Niina Nevala

on 8 April 2014

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Transcript of Gendered discourse on Facebook – Differences in men’s and wo

My (current) research questions:
1. Are there differences in how males and females communicate on these pages on Facebook?
2. If so, are the communication patterns similar or different from what researchers have concluded previously on the gender differences in CMC or in face-to-face interaction?
3. How are these patterns similar or different from what has been suggested previously, and what implications this may have?
Purpose is to investigate whether there are differences in ways which women and men communicate on social media sites, or in this case, on Facebook
Because there is a lack of studies that focus on this particular aspect on such popular and fast growing social networking sites
I will look at 3 different (public) Facebook pages and choose my data from the comments that appear in relation to the posts

What? Why? How?
Gender and language - fairly recent focus of interest in the sociolinguistic field
Key points from the background
If not, thank you for your attention and have a good week!
Other comments? Questions?
http://www.macmillandictionaryblog.com/getting-cute-about-gender
Computer-mediated communication and gender
At first it was thought that CMC could offer more democratic and neutral means for communication
But later, scholars found out that the linguistic features in CMC were in fact similar to those that had been previously described for face-to-face interaction
Key points from the background
Gendered discourse on Facebook –
Differences in men’s and women’s language use online

Niina Nevala
8 April 2014

Questions:
Does this make sense?
Is the organisation of the thesis good, in your opinion?
Should I include or leave out something?
Gender / Language and gender
Gendered discourse
CMC and gender
Facebook
(Supposed) Outline of the background chapter
Data
Facebook pages in question:
Lean In
Art of Manliness
Huffington Post
For collecting the data, I have chosen three different Facebook pages, one of which is targeted at women, one at men and one aimed more neutrally at everyone
Comments of the posts these pages share will be the actual data
All pages are public, no need to be logged in to see the posts & comments
All pages have also a promotional purpose, at least two of them seem to solely post content that brings hits to their own websites
http://mason.gmu.edu/~ataylor/dvd_project/about.html
Coates (2004): ’sex’ refers to biological distinction whereas ‘gender’ refers to socially constructed categories based on sex.
Thus, gender-linked patterns of language use stem not only from men and women being naturally different, but from the way that difference is made significant in the organization of social life and social relations (Cameron 2010).
Nowadays, a shift towards looking at gender as plural, with a range of femininities and masculinities that are available to speakers at any time (Coates 2004).
Herring 1993, Table 1: Features of women's and men's language
Women

Men

attenuated assertions strong assertions
apologies self-promotion
explicit justifications presuppositions
questions rhetorical questions
personal orientation authoritative orientation
supports others challenges others
humor/sarcasm

Definition of key concepts (2.1)
Previous research (2.2)
Typical characteristics of women's and men's discursive styles
"Not all men flame"
https://www.facebook.com/leanincommunity
https://www.facebook.com/artofmanliness
https://www.facebook.com/HuffingtonPost
Full transcript