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What is Qualitative Research ?

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Craig Diver

on 1 September 2017

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Transcript of What is Qualitative Research ?

What is Qualitative Research ?

Focus on participants' :
1) 'meanings'
2) description
with emphasis on
3) context, process & flexibility

1) Focus on qualitative research : principles, objectives, philosophies, value-base & design

2) Explore components parts of qualitative methodology

3) Contribute to your knowledge base for the two module assessment tasks

summary :
three things you have learnt
Participants' experiences have diverse qualities & meanings.

The researcher can explore these & their social context

(Gubrium and Holstein, 2001).
Structure questions to focus on
themes, topics, & issues.

Interview will have a fluid and/or flexible structure.
Research themes / topic guides

Data analysis

Analysis of data will inform the explanations of how participants interpret and make sense of their day-to-day life
(Yanow and Schwartz-Shea 2006).

Continuing interaction between data collection & analysis

for collecting data
Seeks answers to a question
• Uses a pre-defined set of procedures
• Collects data & evidence
• Produces findings : not determined in advance
• An inductive approach to relationship between theory & research
Adopts a constructionist position with respect to the nature of social reality

Provides data about the 'human' side of an issue – that is......

often contradictory behaviours, beliefs, opinions, emotions, & relationships of individuals.
Uses a flexible style of questions to elicit & categorize participants' responses.
Describes & explains :
Individual experiences
Group & community norms
Open-ended approach

Ethical approval :
Research projects have capacity
to cause emotional distress
Intrusion into traumatic, personal & private events
Grounded Theory
(Glaser & Strauss, 1967)

A common analytic approach which creates emphasis on working 'up from the data'.
Researcher remains open-minded about about codes & phenomena.

Social phenomena & social realities are created out of the actions & interpretations of people during their social interactions
Refers to the criteria researchers use to identify & select participants to be part of their study

Will be informed by objectives & theoretical base

recording &
All interviews need to be recorded : (onto digital device)
Consent is required from participants (part of ethical approval)
Compiling the data :
Interview transcripts
Audio / DVD recordings
Agency documents
Detailed reading :
To gain an impression of their content as a whole.

Begin to generate ideas, categories, themes that interpret the phenomenon being studied
Data is 'coded'

Researcher will identify sections of transcript (or other data) as being examples of things represented by code names
Constructing thematic analysis
using codes to lay out the sequence in which topic will be considered
analysing data
Unstructured interview
Semi-structured interview
Focus group
Biographical method
Internet resources
Full transcript