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Persuasion in Print Advertising
Transcript of Persuasion in Print Advertising
sell, appeal to emotion, pathos Smokey the Bear Thanksgiving dinner out! Sell Smart marketers hold the utmost respect for their consumers in two ways:
1) delivering product quality and
2) using honest advertising. How do you respond to the advertising you are exposed to each day? Are you easily convinced that you absolutely need to buy a product? Do you run out and buy everything you see and hear advertised? Pathos Ethos logos