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Transcript of WAL*MART
Wal-Mart is well-known retail brands, has excellent brand image, good business credit and positive corporate culture.
Wal-Mart has perfect information management system, loyal customer base and strong financial capacity and dealer network.
Wal-Mart has a wealth of marketing experience, excellent customer strengths weaknesses Large chain stores as the company, resulting in control is not strong.
Globalization is not enough. Only have stores in 15 countries.
As the operation of many varieties, it is not professional in some area. resulting in the loss of competitiveness in a particular area. opportunities To acquisitions, mergers or strategic alliances with other global retailers.
The development of third world markets can bring a lot of opportunities. Wal-Mart entered China in 1996.
Wal-Mart use its own resources to help small companies who has ability for develop, to establish a brand image. Carrefour's competition is very intense.
Lower retail profits. High operating costs.
Localization problem, as is the global company, there will be some cultural differences and political problems in some countries threats thank you
your attention To give Based decision-making power to supermarket in other countries, and enhance the competitiveness of the local market.
Strengthen the company's localization.
Good control EDLP and EDLC.
attention from price competition to the service of comprehensive competition. How do they manage them? They can change threats to opportunities