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tao han

on 22 April 2010

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Transcript of WAL*MART

SWOT ABOUT WAL*MART What is the WAL*MART Wal-Mart is retail supermarket was founded by the United States legend Mr. Sam Walton in Arkansas in 1962. After 40 years of development, Wal-Mart has become the largest private employer and the world's largest chain retailers. Currently, Wal-Mart opened in 15 countries worldwide, more than 8,000 supercenter, consists of 53 brands, employs more than 210 million customers per week visit Wal-Mart's 200 million people. SWOT ABOUT WAL MART Companies large and well funded.
Wal-Mart is well-known retail brands, has excellent brand image, good business credit and positive corporate culture.
Strong competitiveness.
Wal-Mart has perfect information management system, loyal customer base and strong financial capacity and dealer network.
Wal-Mart has a wealth of marketing experience, excellent customer strengths weaknesses Large chain stores as the company, resulting in control is not strong.
Globalization is not enough. Only have stores in 15 countries.
As the operation of many varieties, it is not professional in some area. resulting in the loss of competitiveness in a particular area. opportunities To acquisitions, mergers or strategic alliances with other global retailers.
The development of third world markets can bring a lot of opportunities. Wal-Mart entered China in 1996.
Wal-Mart use its own resources to help small companies who has ability for develop, to establish a brand image. Carrefour's competition is very intense.
Lower retail profits. High operating costs.
Localization problem, as is the global company, there will be some cultural differences and political problems in some countries threats thank you
your attention To give Based decision-making power to supermarket in other countries, and enhance the competitiveness of the local market.
Strengthen the company's localization.
Good control EDLP and EDLC.
attention from price competition to the service of comprehensive competition. How do they manage them? They can change threats to opportunities
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