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Pembina Valley Pharmacy

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Manitoba/Ontario Prezi

on 15 November 2017

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Transcript of Pembina Valley Pharmacy

We Are
42 radio stations across 4 provinces
18 community web portals
We provide a hyper-local focus to rural and small markets
Marketing Strategy
Increase "top of mind awareness"
Educate consumers to choose you over the competition
Be known as the experts in our community

What Matters To You
We have covered what matters to the community for over 60 years
Our audience is loyal
92% of adults listen to Radio an average of 20 plus hours per week.
Consistency + Frequency + Message = Market Share

Welcome
Over 35,000 people visit PVOL every day!
The undisputed leader in providing Hyper Local news to the community as it happens.
Providing "click-away" access to your content.
Joel
Population
Altona
4,212
RM of
Emerson - Franklin
2,537
Municipality of Rhineland
5,945
Total of 14,512 People
Research
Digital

RM of Moncalm
1,260
Roseau River Reserve
558
Pharmaceutical Spending
$860 per person, per year*
$12,480,320 spent annually
Research
*Organization for Economic Cooperation & Development 2014 study
Why Radio?
We have covered what matters to the community for over 60 years
Our audience is loyal
92% of adults listen to Radio an average of 20 plus hours per week.
Why
Radio?
It's Effective
Radio Reaches 95% of Canadians every day
For every dollar spent, you get $6 in return*
It's Personal
Radio makes a personal connection with it's listeners
Radio can create an emotional bond
92% of adults listen to Radio 20 plus hours a week
It's Sound
Sound is Memorable
Sound has influence whether consumers are fully paying attention or not.
With
CFAM 950 & The Eagle 93.5
you will be...
Summary
Connected with our

Audience
Connected with our
Community
Connected with your

Customers

*Nielson Solutions
2014 study
Radio's strength is in building brands & creating powerful Top-of-Mind Awareness
Funnel of Awareness
Full transcript