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HEGEMONY VISUALIZATION

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by

Alexandrea Moore

on 1 December 2013

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Transcript of HEGEMONY VISUALIZATION

HEGEMONY VISUALIZATION
CLASS
This image, taken from a news broadcast, features homeless individuals loitering on city benches. The article discusses the city's attempt to "beautify" the downtown area and the consideration of removing the benches due to opposite results. The homeless are depicted as an eye-sore and a problem, rather than people. Social classes are represented, noting that the homeless are in the lowest bracket. Director of Public Works, Howard Lazarus stated, "We want to make sure we protect the investment we made. We realize when you make those changes there are impacts sometimes that are unintended." This confirms the negative outlook that the local officials have on the homeless population: they are of less value to society and not worthy of the same luxuries as other members of the community.
RACE
The image on the left, one of four covers in Elle Magazine's 25th anniversary issue series, demonstrates drastic skin lightening of actress Gabby Sidibe; which can be proved through comparison with the untouched image of the actress on the right. The concept behind this cover series was "Women Who Are Changing The World," and also featured Megan Fox, Amanda Seyfried, and Lauren Conrad. With the exception of Sidibe, all of the cover stars were Caucasian and also featured as a full length image. Although the magazine has claimed that the cover of Sidibe was not retouched anymore than the others and that all of the women were photographed differently, the drastic change in skin color and the fact that Sidibe's image is the only one cropped suggests the opposite. By lightening Sidibe's skin and cropping her image at chest level, the magazine is attempting to edit Sidibe into a more "acceptable" notion of a women with power. Instead of striving for racial equality, this image avoids the issue and conforms to both society's idea that those of a Caucasian race are dominant and Hollywood's idea that lighter skin is beautiful.
ARTICLES & IMAGES
RACE: http://www.telegraph.co.uk/news/celebritynews/8005734/Elle-magazine-in-Gabourey-Sidibe-skin-lightening-controversy.html
SEXUAL PREFERENCE
This image, taken from an article discussing a LGBTQ pride gathering at Disney's Magic Kingdom, perpetuates a common stereotype about those of a homosexual orientation. It suggests that all individuals sharing this sexual preference are flamboyant, dancing, and scantily clad. The article goes on to discuss the ignorant opinion that homosexuals are planning their Disney event in order to corrupt the youth and harm families. They negatively state that, "this event is planned with the intent to expose and desensitize children to this lifestyle by same-sex couples holding hands, hugging and kissing." Not only does this belittle the relationships of same-sex couples, it also objectifies and condemns the lifestyle by placing their romantic interactions on display.
GENDER
GENDER: http://swimdaily.si.com/2013/03/13/lindsey-vonn-wins-downhill-title/
CLASS: http://www.kvue.com/news/Should-city-removed-benches-at-new-homeless-hotspot--167233245.html
SEXUAL PREFERENCE: http://tomohalloran.com/2013/05/28/parents-beware-jun-1-gay-pride-at-disney/
This image of downhill skier Lindsey Vonn, Olympian and World Cup Champion, was featured in a Sports Illustrated article following her fourth World Cup title. The headline of this article reads "Lindsey Vonn wins despite torn ACL, MCL: Former SI Swimsuit model Lindsey Vonn wins World Cup downhill title (thanks to the fog)." This image, along with the article headline, portrays Vonn as a sexual object not capable of achieving an athletic title due to talent. In this article, Vonn is not dressed in appropriate ski-wear, is refered to as a former model rather than an athlete, and her success is trivialized. She is objectified to satisfy the male fantasy of women in sports, and is perpetuating unrealistic standards of beauty.
By Alexandrea Moore
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