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CREATIVITY

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by

Ulyana Pau

on 29 September 2014

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Transcript of CREATIVITY

CREATIVITY AND THE ROLE OF THE LEADER
CREAT V TY
BREAKTHROUGH THINKING FROM INSIDE THE BOX
TIME FOR SOME MINDLESS WORK
BREAKTHROUGH THINKING FROM INSIDE THE BOX
ENHANCING CREATIVITY THROUGH MINDLESS WORK
THE WEIRD RULES OF CREATIVITY
CREATIVITY AND THE ROLE OF THE LEADER
ENHANCING CREATIVITY THROUGH MINDLESS WORK
why brainstorming doesn't work?
ask right questions
better orchestrating the process
GAME TIME
Going wild and thinking inside the box
Slicing and dicing old boxes
revisit
the premises underlying our processes and products
21 GREAT QUESTIONS
"
de-average
" buyers and users
explore
unexpected successes
look
beyond the boundaries
examine
binding constraints
imagine
perfection
right questions...
make ideas flow rapidly
lead to innovation
focus the mind on possibilities which differ from the previous ones
SIMPLE LOGIC TREE
start with high level questions and break them down into probes
bound the range of acceptable ideas
select participants who can produce original insights
ensure that everyone is fully engaged
structure the meeting to ensure social norms work for you
focus every discussion using your preselected questions
don't rely on one brainstorming session
narrow the list of the ideas to the ones you will seriously investigate right away
Within the safe confines of new boxes, they will shower you with good, and great, ideas. Then it will be your job to turn those ideas into profitable reality.
CREATIVITY AND THE DESIGN
OF PROFESSIONAL WORK
OVERCOMING OBSTACLES
TO CREATIVITY
WHAT IS
MINDLESS WORK
?
critical psychological states
core job dimensions
implementing concepts
4 characteristics of work environment that restore cognitive capacity
high cognitive capacity
required performance of simple, easy and necessary tasks
complex and challenging jobs
presence of creativity goals
feedback and evaluation
stress & time pressure
high workload pressure
models of work design should include...
creativity as an outcome variable
chronic workload pressure as a contextual factor
WHY DO
THEY WORK
THE WEIRD RULES OF CREATIVITY
break from the past and see problems in new ways
innovation will never be the primary activity
"mere exposure effect"
JOHN
EMMA
MAX
Motivated
Fast learner
Low self-monitor
Motivated
Slow learner
High self-monitor
Just graduated
Motivated
Slow learner
Low self-monitor
Experience in chemistry research
to what extent can you hire people that you do not need or do not like?
MANAGING FOR
CREATIVE SPARKS
"Start rewarding failure, not just success; reserve punishment for inaction."
"it is impossible to generate a few good ideas without also generating a lot of bad ideas"
ATTITUDE
DON'T RELY ON THE PAST
RANDOMNESS IS GOOD
One does not manage creativity. One manages
for
creativity.

SIMPLE LOGIC TREE
don't stop at the first level so the question is too broad

don't go too far down so the question is too specific to generate useful answers
starts with high-level questions and successively breaks it down into more tightly defined probes
"
"
Marketing research and asking the customer
experience meaningfulness of work and responsibility for outcomes
knowledge of work results
positive effect
psychological safety
low cognitive difficulty
low performance pressure
periodic time orientation of work
interruptions
?
HR
greatest successes come from workers' own initiatives
similarities in status among people in companies impede the exchange of ideas
higher levels of "identity integration" display higher levels of creativity
managers can enhance diversity by looking outside the organisation for sources of creativity
open-source processes work in all kinds of areas for unlimited amount of time
Six Sigma helps to increase level of innovation
the filtering mechanisms should not be diverse
creative work must avoid all "sivilizing" influences (3 tips of Fishman)
bureaucracy stifles creativity (2 analogies)
"good work" is defined as work that is excellent technically, meaningful and engaging to the worker, and carried out in an ethical way
decrease fear of failures such as
unsuccessful trials, emotional breakdowns, process deviations
in early stages of research intellectual challenges lead to more productivity
FANNING THE FLAMES OF MOTIVATION
PIXAR
Why I will never tell my son he is smart
"
"
THANK YOU
for your attention
ANY QUESTIONS?
Full transcript