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UX Presentation - Infographics

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by

Louis Reed

on 25 February 2015

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Transcript of UX Presentation - Infographics

An Infographic is the representation of information displayed in a graphic format, designed to make the data easily understandable at a glance and visually intriguing.










People use Infographics to quickly communicate a message to simplify the presentation of large amounts of data, to see data patterns and relationships, and to monitor changes in variables over time. 

Firstly, what is an Infographic?
Infographics
Quiz time!
Who Uses Infographics and why?
Organizational Branding:
Infographics can be used as a marketing tool as they focus on the visuals to spread information which is an incredibly powerful branding technique.

Social Media:
Such as Facebook and Twitter

Infographics can also be used to show the
weather
, as well as
maps, site plans,
and
graphs for statistical data
.
3 Great Reasons to use Infographics?
1. It's easier to consume:
50%
of the brain is active in visual processing.
40%
of people respond better to visuals.
20%
of most people only remember what they have read.

2.
It boosts
brand advocacy
- Infographics contain an ocean of information; they are key to
capture mind-share
. They are also social network's best friend and you can equip your advocates with infographics as a tool.

3.
It's proven! - From 2010 to 2013, search volumes for "infographic" have increased by
800%
! Businesses who use infographics grow in traffic at an average of
12%
more than those who don't!









I mean, who's going to stay engaged and interested whilst reading big chucks of Times Roman text?




Data Visualization, Information Design and Information Architecture
8 Types of Infographics
WORKSHOP TASK
In view of the eight types of infographics which have been shown to you, you will choose a subject and list 5 points of information data which can be arranged into an infographic design.

For each set of information allocated to your group, you must collectively decide which type of infographic you choose.

Consider the diagram and carefully decide which type of infographic will best represent your data. Mock-up your designs and ...
... the winner will recieve a brand new Lamborghini and free tuition fees!
1. What type of infographic would you use to show the history of Michael Jackson?
2. If you wanted to visualize a lengthy piece of information, would you use a Visualized Article or Useful Bait infographic template?
3. What are the three advantages of using a Flowchart
infographic?
4. What are the three main advantages of using a Data Vis infographic ?
5. What are the other terms used to describe infographics?
Thank you watching and participating.

We hope you gained a valuable insight on the subject of infographics from our workshop!
Full transcript