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S+C ~ Design Thinking: Predicting the Future by Inventing It

Stanford Connects @ Paris, September 8 2013
by

Leticia Britos Cavagnaro

on 7 September 2013

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Transcript of S+C ~ Design Thinking: Predicting the Future by Inventing It

Design Thinking
design is a verb
Leticia Britos Cavagnaro
T-shaped
people
Roadmap for the Session
Design Thinking Process
analytical thinking
creative thinking
+
understand
what is
imagine
what could be
"There is no reason why anyone would want a computer at home"
Differ judgement about what's
possible
- Ken Olsen
founder Digital Equipment Corporation
1977
1972
without talking
"fail forward"
Prototyping is making ideas
tangible
experiences
spaces
idea = hypothesis
prototype = experiment
The
secret sauce
of Silicon Valley
"fail early and often to succeed sooner"
virtual spaces
"I haven't failed. I've found 10,000 solutions that don't work"
pr
E
totyping
~Thomas Edison
products
What is EMPATHY?
What are the
worst ideas
you can come up with?
Brainstorm!
Start with the obvious ideas
How would a 5-year-old child solve the problem?
How would you solve the problem if you had an unlimited budget?
Take one of the ideas on your board...
and
add some

more details to it
Mindset
Defer judgement (all ideas count)
what if...
...you had unlimited power over the laws of Nature (think invisibility, teleportation, etc.)
Line drawing by Balazs Turai
Remember the birthday line?
The key to ideation is to push yourself to go beyond the first right answer
Let's practice generating IDEAS!
(yes, even those you know already exist)
How would you solve the problem without spending any money?
(seriously)
What other...
Goal
Go for quantity
Art by Liu Bolin
http://www.designboom.com/art/invisible-man-liu-bolin-at-galerie-paris-beijing/
photo by stuartpilbrow via flickr (CC)
could help you generate other types of solutions?
FRAMES
photo: ManWithAToyCamera, via flickr (CC)
What can you
add, remove or modify
from those initial solutions?
Design is a way to look at the world with an eye towards changing it
A designer must see not only 'what is' but also 'what could be'
Warren Berger in "Glimmer"
Design Thinking:
"Manual for School Survival"
"Entrepreneurship unleashes the potential of human nature"
Entrepreneurs recognize, find and create opportunities
(Alvarez & Barney, 2007; Sarasvathy, Dew, Velamuri, & Venkataraman, 2003).
Leticia Britos Cavagnaro
@LeticiaBritosC
Predicting the Future by Inventing It
see what's on the table
Redesign
the
air travel experience

(curb to curb)
designate a
facilitator/scribe
ideate
alone
(grab post its/paper and pen, and find a new place)
NO
facilitator
yes, AND...
select your WORST worst idea
swap it with another team
make it work!
yes, BUT...
britos@stanford.edu
@LeticiaBritosC
Leticia Britos Cavagnaro
Thanks!
Prompt:
(yes, AND!)
Full transcript