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iPad Newspaper

why the e-reader editions of newspapers should be regarded as a middle way between the print edition and the online edition.
by

Thor Hampus Bank

on 1 May 2010

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Transcript of iPad Newspaper

The printed newspaper Static
Aestethic
Calm
Few distractions
Background & context
No interaction The online newspaper The iPad newspaper Dynamic
Not aestethic
Distracting elements
Hypertextuality
Interaction
"Fast food" news
Video & audio enabled The modern media corporation Dynamic
Hypertextuality
Interaction
Video & audio enabled Aestethic
Few distractions
Calm
Background & context How the newspapers should work with and implement the iPad in their media portfolio We need the best of both the printed and the online editions to make a product people will pay for... We have the traditional printed newspaper and we have the online edition The best of both worlds?
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