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Trisha Guevarra

on 7 May 2013

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Mission and Message Statement & Brand Culture Luxury Marketing "I'm not dressing the woman. I'm trying to undress her" -Christian Louboutin
Louboutins mission is to captivate the empowerment of feminism through his exquisite designs and the signature Louboutin Red Sole. Design And Meaning Of the Logo -The design of the logo is his signature.
-inspired by himself and what
he has accomplished to get where
he is today.
-his shoe line resemble his story and his journey into fashion industry. Sources of Value and Creation Christian Louboutin's
-shoes are handmade from Italy.
-handled by no more than seven craftsman
-Louboutin's are made out of plastic leather or flesh
-The signature red bottoms are made out of leather, which is painted and lacquered with special red paint.
-Sells online -Coco Chanel was named after the founder Gabrielle Bonheur Chanel the design of the logo is the intertwined "C's" shows her initinials Coco Chanel her nickname is incorporated in the logo. Michael Kors
-jet-set ready to wear items
-sleek and timeless
-both for men and women
-sells online Creeanna, Megan, Trisha Fashion Accessories The top five luxury brand we are focusing upon are Christian Louboutin
"I think the older I get the more i realize that the ultimate luxury is time" - Michael Kors
Michael Kors believes in providing "jet-set", luxurious sportswear and accessories which portrays sleek, timeless, chic and polished attitude, for both men and women all over the world. "Luxury must be comfortable, otherwise it's no luxury" - Coco Chanel
Chanels mission was to create and portray beauty and elegance in a simpliciter manner, tailored to every kid of woman. Michael Kors Coco Chanel Michael Kors Jimmy Choo Tory Burch -The meaning of Michael Kors logo
is that he wanted to show that how sophisticated he is as a fashion designer, and also how the line would resemble the meaning of sophistication. -Jimmy Choo's logo is the meaning
of his journey into the fashion industry and how he made it from making shoes for fun to making shoes for a living. Tory Burch's logo is the meaning of having a modern feel to her products and also to the stores she owns. "For me, if I can design beautiful things that have the price be lower, I am thrilled" - Tory Burch
Tory Burch seeks to create the luxurious of accessories which are still sensible but less costly than most luxury brands, making the brand stand out. This provides women of every age to have sportswear that is stylish yet wearable. Tory Burch Jimmy Choo “I design like an architect,” he says. “It’s a beautiful, distinctive art, and shoes are like the foundations. If the foundations aren’t right, the building won’t stand upright, and if a woman’s balance isn’t right, nothing else is.” – Jimmy Choo
Jimmy Choo believes in creating classy accessories and shoes that are suitable for every occasion; but still luxurious to portray the signature genius of Jimmy Choos. Christian Louboutin Mission and Message Statement and Brand Culture Coco Chanel Christian Louboutin -Christian Louboutin makes their stores look luxurious
-Has social networking sites (instagram,
twitter, facebook etc.)
-Many celebrities wear them
-You could customize your shoes to your
liking. Chanel -Stores located in popular areas like Beverly Hills, California
-Has an App, which any Apple product can download
-Leading Brand for delivering best customer service
-Coco Chanel's status, she is a well known person Michael Kors -Stores designed to be comfortable
-Affordable Luxury brand
-Many Different kind of products (phone cases, tennis racket cases, and men underwear)
-Signature perfume and cologne Jimmy Choo -Neutral colours and designs
-Jimmy Choo's status
-Sold in high end retail store Tory Burch -Very girly and elegant, targets young and old
-Boho-chic style
-Variety of products (iPhone cases, flip flops, clothing)
-Affordable luxury items
-Sold in high end retail stores Different Strategies Chanel
-Handmade from France or Italy
-Special linings
-Classic Designs
-Advertisements with celebrities
-Doesn't sell online Jimmy Choo
-well known around the world
-collaborations with other big designers
-sells online Tory Burch
-designed for younger people, or older people that want to look young
-simple clothing
-worn by celebrities
-wardrobes for famous tv shows Ranking

5th Tory Burch
4th Michael Kors
3rd Christian Louboutin
2nd Jimmy Choo
1st Coco Chanel
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