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Generation Fundraising

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by

Kristin Scroggin

on 19 June 2018

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Transcript of Generation Fundraising

#OwnYourPerspective
Kristin Scroggin
4 Generations
+ 1 Workplace
_________

Disaster
Kristin Scroggin's
SUPERHEROS
Traditionalist
1924-1943
92 - 72 yrs
old
True Boomers 1944-1954
Baby Boomers
"Me" Generation
1955-1964
71 - 62 years old
61 - 52 years old
Generation X
1965 - 1975
51-41
yrs old
Generation Y
1976 - 1985
40-31 years old
Millennials
1984 - 1994
32 - 22
years old
Linksters
1995 -2005
21 - 11
years old
Boomlets
11 - right now!
Uniforms
Time
Seniority
Duty, Honor, Sacrifice
Traditionalist
92- 72
Boomers
71 - 52
True Boomers 71-62
"Me" Generation 61-52
51- 31
Gen XY
Generation X 51-41
Generation Y 40-31
30- 11
Millennials
Millennials 32-22
Linksters 21-11
Supply and Demand
11% create jobs upon returning from war.

25% of the population applies for those jobs. Creating competition due to the surplus of people.

25% of population create jobs.

14% of population applies for those jobs. Creating demand for the best possible employees.

14% of population doesn't create many jobs (and are willing to do the work of 1.5 people to stay employed in the recession.)

27% of the population applies for those jobs. Creating competition due to the surplus of people.


Boomers @ Work
Social Needs
Visible Results
Competition
Self Preservation
Public RESPECT
Prefer Calls
Tech Issues
Competition
Political unrest
Minorities
Visible Results
Moving for jobs
What shaped Boomers?
SOCIAL PEOPLE
Boomers like Gen XY...
they get things done
It's Millennials they're at war with
Gen XY @ Work
Millennials @ Work
- Everybody wins = Nobody knows excellent is
- PASSION RULES
- RISK AVERSE
- TECH SAVY
- BRAINSTORMERS
- PARENTS ARE FRIENDS
LIST whats important
Set clear expectations
Use business tools
Ask hard ? in recruitment
Empower them
Hold Them Accountable
I am not your jiminy
STRUGGLE
TIME
Contact Me:
kristinscroggin@gmail.com
www.kristinscroggin.com
You could be an OUTLIER
But you probably AREN'T!
You could also be a "CUSPER"
5 years on either side of a generation
Generation
"THEM"

Millennials
Independent - Latch Key
Prefer Email
Hate Meetings
Work from HOME
Leaving for KIDS
NOT SOCIAL

yeah... they didn't have that
Fundraising to Boomers
EVENTS
MAIL
RADIO
AWARDS
Fundraising GEN XY
We don't open mail!
Don't call us!
FAMILY FRIENDLY
EARLIER IN DAY/WEEKEND
FACEBOOK CAMPAIGN
PAY/COMPLETE ONLINE
WEBSITE MUST BE MOBILE FRIENDLY
FUNDRAISING TO MILLENNIALS
Give some, get some
Time vs Money
DON'T READ = Video
Prove WORTHY
Prove RESPONSIBLE
Use "influencers"
No Facebook, Twitter - Yes INSTAGRAM
Full transcript