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Wynn Resort Ltd.

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michaela scott

on 6 May 2014

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Transcript of Wynn Resort Ltd.

Wynn Resort Ltd.
Bus 497
Professor Fox
May 6, 2014
Michael,Patricia, Joscelyn, Lizette, Michaela

Agenda
Case Overview
Non-relevant information
Information not given
External Factors
Internal Factors
SWOT
RBV
Assumptions
Major Issues
Other Issues
Case Overview

Wynn Resort Limited was created in 2002
Expansion in Wynn Resort into Macau
Government Regulation in Macau
Thriving Tourist Industry in Macau

Non-Relevant Information


The U.S. Tourist Industry
Design of Wynn Resort Las Vegas
Wynn Las Vegas Competitors

Information not given

Culture Differences
Management
Major Competitors in Macau


External Environment

Remote Environment:

Economic Factors
Disposable Income
Gross Domestic Product

Social Factors
Different Culture
Social Attitudes




External Environment

Industry Environment
Boundaries of its Industry
Barriers to Entry
New Entrants
Competitive Position

Operating Environment
Customer Profiles
Nature of the Labor Market

Assumptions of Case

Competitive Advantage = “High Quality”

Future Strategies for Wynn Macau

Expansion of Wynn Resorts Globally

Plan for Succession

Major Issues

Steve Wynn

Government Control and Regulations

Cultural Differences

Competitive Advantage

Ultimate Luxury Brands

Other Issues

Immigration Laws

Management Team

Expansion in Macau

Political, Economic & Social

Taxes

Valid Strategies

High-Income Clientele

Small Luxury Hotels, High-End Restaurants

Ambiance

Brand awareness

Interrelationships

Government concessions 2009, 2017

One of 4 to have licenses in Macau

Government appointed executive director

Problem Statement

“Wynn Resorts must develop an effective succession plan to replace its iconic leader Steve Wynn, while combating government control and regulators, and understanding cultural barriers.”


Valid Strategies
Interrelations
Problem Statement
Courses of Action
Specialized Skills/ Resources
Alternative Solution hypothesis

Internal Factors: SWOT
SWOT Analysis of Internal Factors
External Factors
Remote Environment
Economic Factors
Disposable Income
Gross Domestic Product
Propensity of People to Spend

Social Factors
Different Culture
Social Attitudes

Resource Based View
Tangible Assets

Intangible Assets

Organizational Capabilities

Course of Action
Do Nothing
Joint Venture
Brand Awareness
International Consumer Behavior
Expansion
Innovation
Horizontal Acquisition
Understanding Competitive Advantage
Succession
Employee Training
Think Local, Act Local Strategy

Strengths

Steve Wynn
· Innovation & Quality
· Management Team
· Customer Service
Wynn’s product development






Weaknesses

Steve Wynn
Does not focus on competition
High end consumer
Opportunities

Steve Wynn
Management Team
Cross Marketing
Expansion



Threats

Steve Wynn
Inexperienced Employees
Competition
License
Tier For Solutions


Succession Strategy Plan
Ambassador
Effective Marketing Team
2,5,6,7,8,9,10, 11
1,3,6,11,12
1,3,4,5,6,11
5

3


4
2

4

2
2

5

3
Total:
12
8
10
Any Questions
Full transcript