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What's Up with WhatsApp
Transcript of What's Up with WhatsApp
By Emily LeClair
WhatsApp is free messaging and calling service/application that allows users to communicate internationally
“more than 1 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere.”
Uses Internet to run messaging and calling
Mission: Our product now supports sending and receiving a variety of media: text, photos, videos, documents, and location, as well as voice calls. Our messages and calls are secured with end-to-end encryption, meaning that no third party including WhatsApp can read or listen to them. Behind every product decision is our desire to let people communicate anywhere in the world without barriers.
WhatsApp was founded by Brian Acton and Jan Koum in 2009. Both are former employees of Yahoo, but founded WhatsApp after they left in 2007.
Acton and Koum realized the potential for app when the first generation iPhone came out, created WhatsApp for communication internationally
Acquired by Facebook in 2014 for $19 billion, but still runs as a separate company
average WhatsApp users are significantly more likely than the average smartphone owner to be Hispanic
most likely under the age of 36, between ages of 18 and 34
average WhatsApp user makes $50,000 or less a year
very, very large international audience
1 in 7 people in the world use WhatsApp
international texting and calling with no charges
group chats with up to 256 people
WhatsApp on web and desktop
easy sharing of images, videos, and documents
send voice notes instead of texting
Security is #1
When Apple Inc. and the FBI got into an argument over encryption, WhatsApp changed its own security to further protect its users.
Now, only you and the other people in the message can see your conversation. Not a government official or even WhatsApp employee
All services are encrypted
Besides the demographics, mobile activities of WhatsApp users are important to further target audiences. As you can see, Internet, mobile, and web activity continues to increase
WhatsApp is one of the fastest growing applications in the world. Millions of new users are registered daily. The growth is due to its ability to easily communicate internationally through the Internet rather than outrageous international calling charges.
It Just Keeps Growing
Just 7 years after launching, it reached 1 billion users.
Gmail took 11 years to grow to that size
In August 2016, WhatsApp had 1.7 billion users registered
Use WhatsApp easily
WhatsApp and Facebook
When Facebook purchased WhatsApp in 2014, the two began working together to semi-integrate the platforms
When logging into WhatsApp, a user has an option of using their Facebook information
In 2016, WhatsApp took away third party advertisements
The two major platforms have began working on ways for businesses to use WhatsApp to reach its customers without annoying advertisements
Because you cannot schedule posts on WhatsApp like you can on Facebook, companies need to be more creative in how they use WhatsApp to connect with consumers
How Companies Use WhatsApp
1. One-on-One Customer Support for Consumers
- " To be able to reach out to a brand in such a casual and easy fashion would be quite a large step, but if responded to quickly and efficiently enough, the results could be mind-boggling."
2. Creative Campaigns
-"Think about promotion codes, advertising key products, giving value through entertainment and captivating people through well crafted imagery and video."
3. Advertising Through Group Targeting
-"it's likely that brands will be able to connect and run campaigns to specific users based on interests, demos and location. This will enable marketers to target key consumer groups with different messaging and reach out at scale to a broader but more targeted audience. "
4. Local Business's Using WhatsApp
- " Imagine getting the train to work every morning and 'WhatsApp'ing' your local coffee shop to prepare that tasty Latte in advance, or letting the Burrito joint across the road know you'll be over to pick up your lunch in 15 minutes."
According to LinkedIn Writer Ross Walker
Examples of Companies Using WhatsApp
In 2014, BBC used WhatsApp to reach people in West Africa during the Ebola Crisis. It was a quick way to disseminate information needed at the time to people in the geographic location.
Hellman's Mayo used WhatsApp to connect professional chefs/cooks to customers who submitted their phone numbers. The professionals then taught the customers how to cook certain recipes with just ingredients they had in the their kitchen.
Companies using WhatsApp have the potential to create human connections and relationships with their customers and hopefully, create more brand loyalty.