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Transcript of es
"Esopo is a solution to keep children quiet during roadtrip.
Esopo provides children with games and stories context-related and involves all the family in the journey".
"Toys and devices that are not fixed in the car could become dangerous in case of car accident".
Human Factor Expert
Interaction Engineering Division
wealthy families interested in safety and children's education
In 2009 americans spent averaged
280$ per child
In 2010 nearly 2 in 3 americans
didn't plan on changing their toy budgets!
video game designer
Human Machine Interaction Group - Modena e Reggio Emilia University
Federica Protti (PhD Candidate)
Esopo is safe
Esopo contents are related to what happens outside the window
Esopo contents are designed to prevent car sickness
e.g. If you're driving in the countryside and pass near a castle it will tell you a legend related to it!
In 2001 the American Automobile Association reported that
young children in the car were one of the leading causes of driver-distraction crashes.