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Prince Harry & Marketing ethics in the media sector
Transcript of Prince Harry & Marketing ethics in the media sector
TMZ.com publish naked picture of Prince Harry
Goes viral on social media
Traditional media outlets refuse to publish
The Sun publish a ‘re-enactment’ The Sun finally publish the genuine picture... How does this relate to marketing? First to publish picture Paid approx. $16k to use the picture
Culture of aggressively targeting celebrities Ethical questions: Utilitarian approach Publish picture or not?
Exploitation or public interest? Initially refuse to publish genuine picture "This is about the ludicrous situation where a picture can be seen by hundreds of millions of people around the world on the Internet, but can't be seen in the nation's favorite paper.“ Ethical questions: Misleading advertising?
Appropriate to use intern? Utilitarian approach Refused to publish picture Editors‘ voluntary Code of Practice: "it is unacceptable to photograph individuals in private places without their consent.“
Risk averse post Leveson enquiry on press ethics Ethical dilemmas: Publish picture or not? Kantian? Utilitarian? The media Freedom of speech or sensationalism? The ‘companion’ Financial security or exploitation? Prince Harry Private affair or public figure? The Royal family Invasion of privacy or censoring the media? A plethora of ethical questions! Power High Low Interest High Low SO... define how a 'virtuous' media would behave
THEN... pass this into legislation
WHEREBY... the media will pursue the virtuous approach out of self-interest (risk of litigation) Findings after a 3 day delay! Enshrine editor’s voluntary code of practice in legislation
Invasion of privacy laws to extend to social media Actions Can the web be policed? The media will usually follow a Utilitarian approach - i.e. self-interest – David Dinsmore, Managing Editor Publish ‘re-enactment’ of picture using 21 year old intern Questions