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NBD - Portage Radio

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Manitoba/Ontario Prezi

on 28 June 2018

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Transcript of NBD - Portage Radio


Based on Jim Harvey's speech structures
How (insert client) Can...
Start People Talking
Increase Name Awareness
Influence Target Audience
Advertising
We are trying to exploit the
market that already exists,
and direct customers to your
place of business.
We are not trying to create a market for your product.
Advertising
It is what you do when you can't see someone in person.
Advertising
Why Advertise?
Why Radio?
Advertising is Cost Effective
Your Market is Changing
Advertising Can Differentiate You
Radio Is Intrusive
Radio Creates Pre-Need Preference
Radio’s Reach is Constant
Success Stories
Fort McMurray
Donation Drive
Local Woman Steps
Up To Help Fire Victim
ROK 50/50
Tank & Trailer
Interlake Talent Shows
Frequency
Consistency
How To Advertise
30 second commercials
10 second liners
With (station) YOU will be...
Connected with our
audience
Connected with our
community
Connected with your
customers

Be Known Before You're Needed!
Advertising
Why do companies that have seemingly maxed out on brand recognition still spend so much money on advertising?
Your brain is designed to work more efficiently with sound than it is with sight

You hear and retain information even when you’re not listening

Sound is Invasive, Intrusive, and Irresistible
The Power of Sound
“A picture may be worth a thousand words – but a sound can be worth a thousand pictures.”
People Respond to "Needs" not "Ads"
Frequency + Consistency = Top-of-Mind Awareness!

When consumers are not in need of your product or service, you must be at the top of their minds before they begin their search.

Past
How did you get here?
Present
What are you doing now?
Future
Where are you going?

Full transcript