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CakeSupplies Presentation Febraury 2014

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miguel de miguel

on 18 February 2014

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Transcript of CakeSupplies Presentation Febraury 2014

our offices

Preferred partner for Wilton & SatinIce

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The best Brands
LOVE THE DESIGN
HISTORY
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Who is
CakeSupplies.es?


Over 4000 m2 of working space and 60+ employees

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in cake decoration...
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S
NewCakes started with Taartopmaat and Deleukstetaartenshop.nl

Because of limited supplies of Cake Decorating products in the
Netherlands import from to US started under the name CakeSupplies.nl

Customers from over Europe came to CakeSupplies.nl

CakeSupplies.nl grew largely

CakeSupplies is now an international company, distributes important
brands through Europe and has a solid partnership with important
Cake Decorating brands.

CAKE SUPPLIES IS:
Trustworthy, we so what we say, and we say what we do

e
Situated in Alicante
10 employees and room for growth

Cake supplies in Spain:
Headquartered in Wormer, The Netherlands.
Take care of healthy margins for our clients


Profesionals and always
up to date

Strive to help our clients
to improve their
businesses

Your trade partner

Marketleaders and we take that
role visible but amicable

An assortment of more than
4500 quality products

Compliance with (inter)national regulations and standards on quality and (food)safety.

Exclusive distributor of FunCakes
Complete assortment
Professional quality
Easy to make, never fails
Great taste

FUNCAKES
Wilton
Good quality products
Innovation => seasonality
Wilton Master Instructors
Background: 85 years of knowledge

CakeSupplies, your Trade partner for Cake Decorating supplies.
High quality brands
Over 4500 products in stock
More than 30 suppliers that trust us
Own distribution center
Competitive pricing
Easy online ordering, fast shipping
Retail knowledge
International norm compliance
We are growing

Growth in sales by
Improving the clients base

Improving the clients knowledge
Improving the customers knowledge
Marketing the brands: taking responsibility!
Growing client base

Active clients january 2014
Around 3500 clients in Europe (including Spain: 1000 clients)
Some markets are mature (like The Netherlands) while we are growing markets like Germany, Spain and France.
CakeSupplies can implement knowlegde gained in mature markets in developing markets
MARKETING
WORKING TOGETHER WITH THE BRANDS AND THE STORES

Our goals

1. Improve
Brand
awareness
Brand
experience
Trade knowledge
Client knowledge

Improve brand awareness - Fairs
CakeSupplies attends fairs to increase CS awareness, to present the brands it distributes and to promote current products.

During 2014 CakeSupplies will be present in the following fairs:

4 – 6 April: Salon Sugar Paris
4 – 5 October: Cake Design Italian Festival Milan
11 – 12 October: Die Tortenshow Hamburg
End October (date tbd): Madrid Fashion Cake
7 – 9 November: NEC Cake International Birmingham
End November (date tbd): BCN & Cake

-Increasing brand experience –
Wilton Method Instructors
Wilton Method of Cake Decorating is present and proven worldwide for the last 85 years
Large WMI base, alle beloning to the same family, fantastic rewarding system
Almost 100 WMIs in Europe

Improving brand experience –
Introducing the ¨CakeSupplies Experience Centre¨
Courses given to our trade customers

Increase product knowledge and brand awareness

Courses are provided by professional instructors

Product training courses run by guest trainers of well-known brands

MARKETING TOOLS TO INCREASE
BRAND AWARENESS
Facebook
Twitter
Newsletters

Other tools to increase brand awareness
Advertisement
Flyers/posters
Has a large assortment, with only A-brands
Provides an easy online ordering system
Does the logistics and have an optimized logistics system
Supports marketing for the brands
Has the expertise of the Cake Decorating market

We are your Trade Partner in Cake Decorating Supplies!

In Short
Wormer Office, The Netherlands
Alicante
Timeline New Cakes

Timeline CakeSuplies
2014

2004
July 2005
October 2008
September 2004
February 2011

OCTOBER 2008
JANUARY 2010
OCTOBER 2012

Launch English Site
JUNE 2013
Launch German & French Site
JANUARY 2014
Knowledge of the market and know how to help our clients, being part of an international group
Thank you behalf the team of CakeSupplies.es!
Easy orders trough our Webiste
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We supply professionals with all their need in relation with creative baking.


Our motto
With excellent service
the best brands and with a friendly face...
With...
C
And even more brands...
European distributing partner Squires Kitchen
Squires Kitchen
Professional products
Specialised products
Unique designs
Preferred partner for Wilton & SatinIce

Your trade partner
in cake decoration...
Is growing
Full transcript