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How Apple Has Changed The World

The Second One

Nick Nouri

on 22 April 2010

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Transcript of How Apple Has Changed The World

How Apple Products Have Influenced Our Lives Steve Jobs and Apple Computer, Inc. Has affected the way we see and use electronic media content with their development of the Ipods, Iphones, and most recently Ipads. These Devices are continuing to change the way we interact with others, the way we get information from the internet through ever increasing applications, and the way we spend our time.
From students listening to music, watching videos and using applications to access all kinds of their favorite information from the internet, to the Prime Minister of Norway shown this week running his country with an iphone in one hand using his Ipad in the other while stuck at the airport in New York due to volcanic ash; these electronic devices have become part of our lives on a daily basis These Apple products have shaped our reality by becoming enmeshed in our culture and therefore able to attract us to what they want us to be attracted to and used, and in many cases manipulate us with their technology often without us even realizing it. Steve Jobs brought a whole new way of designing personal computing and technology devices. He embraced the idea of cool different designs. Apple’s Senior Vice President of Industrial Design, Johnathan Ive, developed many new products with modern “think “different” aesthetics that appealed to the public. With the ipod and iphone, people listen to music a lot more than they used too.The original Apple iPod was first introduced by Apple and launched in 23 October 2001 Apple broke a new ground in the portable MP3 player technology market, when it introduced for the first time in history what is called the Scroll Wheel. This wheel navigates the menu of songs, It became overwhelmingly the most popular MP3 player. “How a piece of software originally designed to play music ended up fundamentally changing an entire industry is something baffled music execs are still scratching their heads over even nine years after its initial release.” iTunes, the No. 1 music retailer in the world, has sold over 8.5 billion songs and provided music fans around the world virtually instant gratification for purchasing and downloading songs anywhere there’s interned. It now includes popular TV shows and movies. While Apple started out to be as a company making computers, it’s influence now is on the media generated by the devices it has made popular. With this amount of use, the iTunes store directs you to the music they think you would like thereby guiding and having and influence on what people listen to. They know how much you listen to the media you are downloading, what you have downloaded, and when you last played it. They can use their “Genius” software to “guide” you to the media they want you to purchase or listen to. This is subliminal advertising even though we are made to think that they are “helping” us. The iPHONE changed the way all cell phones work. In addition to the touch screen and ingenious aesthetic design, Apple invented applications or “apps” for the iphone which are now revolutionizing the way the public finds information on the internet.
“The iPad is here, and many people love it. But, uniquely for Apple, some fans and techies aren't impressed enough to overlook that the iPad is probably the most restricted computing device to hit the personal computing market in years. Thanks to the iPad and the fourth-generation iPhone operating system, we may be approaching a new era of a closed Internet.”, says Josh Levy of the Huffington Post. Josh Levy goes on to say, “Put aside the fact that you can’t customize the hardware. The iPad and the iPhone are becoming the primary entry ramps to the Internet for millions, usually via installed apps (while you can easily access the Internet via a web browser, the apps are where the magic happens, and the interface is designed to steer users to them). And with Apple, the content to which we have access via these applications is approved by Apple and its leadership (that is, Steve Jobs).” What Levy and others are saying is that apps, which are selected by Apple are rapidly becoming the primary entry points to internet media therefore highly affecting what we see.
Levy goes on to say, “Lately, this gatekeeping model has led to more than a few app casualties, suggesting that Apple's approval process motto is becoming “when in doubt, reject.” This policy has resulted in a growing backlash from users, developers and producers.Editorial cartoonist Mark Fiore, whose satires of public figures made him the first online-only journalist to win a Pulitzer, wants to take his work to every online platform he can, including devices like the iPhone and the iPad.
But Apple rejected his iPhone app, claiming that since his work “ridicules public figures,” it violates Apple’s developer license agreement.
If a Pulitzer Prize-winning cartoonist, who legitimately satirizes the rich and famous, can’t get his app approved by Apple, something is definitely wrong in Cupertino. Would Mark Twain have been too edgy for Apple as well?” http://www.huffingtonpost.com/josh-levy/the-ipad-your-shiny-consu_b_540761.html) Apps THE END
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