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The Bar-On EQi and Cognadev's Value Orientations

A summary of Technical Report #9
by

Paul Barrett

on 12 March 2017

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Transcript of The Bar-On EQi and Cognadev's Value Orientations

Cognadev's Value Orientations
The Value Orientations (VO) reveals an individual’s worldviews, their assumptions about life and perceptual orientations.
Value systems represent “core intelligences” and act as a decision-making framework that guides behaviour and life choices.
Value systems thus provide a structure for thinking, act as organizing principles, and guide an individual’s modes of adaptation to the world.
Cognadev's Value Orientations
The VO draws – albeit not exclusively – from a body of knowledge (broadly referred to as "Spiral Dynamics") generated by Clare Graves, refined and popularised by Don Beck and Chris Cowan, and critically discussed by various theorists (e.g. Ken Wilber).

Within the VO, seven value systems are represented within a 2-dimensional spiral:
The meaning of each orientation
The VO and Bar-On EQI scores
In our Technical Report #9, we analysed data acquired from a sample of 195 employees across a wide spectrum of work roles at a mass media entertainment and internet company in Africa.
We were able to look at the relationships between the most predominantly held Values Orientations and the test scores on the Bar-On EQi Emotional Intelligence assessment.
Figure 1
Figure 2
The Relationships between Bar-On EQi Emotional Intelligence and Cognadev's Value Orientations (VO)
Paul Barrett &
Maretha Prinsloo

The Value Orientation Spiral
The VO and Bar-On EQI scores
In-group dependent, traditionalist, avoids change, "us-and-them" orientation
Powerful, impulsive, dominant, energetic, active, achieving, leadership, critical
Purposeful, structured, seeks the truth, reliable, loyalist, conformist
Strategic, materialist, opportunist, achievement-focus, politically astute
Sensitive, humanistic, theoretical, emotional, compassionate, relativistic
Integrative, learning-oriented, change-oriented, choice-seeking, systems-thinkers
Holistic-global, experiencing in-the-now, spiritual-existential, philosophical
The VO reports a person’s accepted and rejected values, where a person can accept or reject two or more values.

For analysis purposes, we plotted the median EQi score for all EQi attributes as a profile for the groups of people comprising the top 5 orientations/sequences for the accepted and rejected orientations.

The patterns revealed by this graphic representation of the relationship between the Values and the Emotional Intelligence constructs, indicate that those showing the Purple-Blue, followed by Red-Blue and by Blue VO orientations, generally allocated the lowest scores to themselves on most of the EQ constructs.

The Spiral Dynamics (SD) model, which indicates ever increasing levels of awareness or consciousness, describes the Purple, Red and Blue value orientations as having an external locus of control; a tangible-reality focus; and fear as a primary emotional driver. Purple is associated with fear of the unseen spiritual world and fear of the outgroup; Red is characterised by fear of failure and fear of losing face; and Blue is typically known for fear of change and chaos.
As one moves up to higher and more integrative levels of awareness on the SD model, the fear motive is replaced by a sense of personal empowerment and an internal locus of control. The Orange SD system is resilient, and focuses on people and perceptions. Other than Purple, Blue and Red systems associated with a scarcity mentality, Orange regards the world as a place of abundance and feel empowered to deal with it.

No wonder then, that those showing Blue-Orange or Orange values in this sample allocated the highest EQ scores to themselves. It should be pointed out that those who show a dual (or more) value orientation are mostly driven from the highest level unless challenged by threatening circumstances.

In the case of the Blue-Orange combination,
Orange reasoning is therefore likely to prevail
under normal circumstances.
Here, it seems that those who rejected the spiritually oriented Purple and Turquoise values, regard themselves as best skilled in terms of interpersonal relationships and problem solving. Those who rejected the intellectually inclined, open-minded and learning oriented Green and Yellow values allocated lower EQ scores to themselves. This may be related to an external locus of control of those rejecting Yellow and Green values.

Those who reject the Purple Orientation have much larger EQi scores overall than those who reject the Yellow Orientation. This makes a great deal of sense given the meaning associated with each of these orientations

In terms of Value Orientations, the sample showed a strong preference for a “Blue” worldview, and a number also embraced “Orange” values.

Correlations between the Value Orientations and the Emotional Intelligence results of the total sample indicate that those with an external versus an internal locus of control
(as measured by the Spiral Dynamics orientations)
, tend to respond differently to self-report questionnaires, calling into question the validity of the EQ assessment approach.


Technical Report #9 is available for download from:
https://goo.gl/kSiVP4
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