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DIGITAL PR CAMPAIGN:

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by

Frances Dumlao

on 2 January 2014

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Transcript of DIGITAL PR CAMPAIGN:

London Calling
design by Dóri Sirály for Prezi
University students who want to study abroad
Sophomores, 18-20 years old
Majoring in media, communication
PROJECT AIM:
To raise awareness
of the
School of Media, Arts, and Design
at the University of Westminster among
U.S. University students
who want
to
study abroad and study media
.

LONDON
'MERICA
Facebook: 96%
YouTube: 84%
Twitter: 20% (Tunheim 2011)
Ello gov'nor!
Cherrio
Howdy ya'll!
Frances Dumlao and Shelby Paryl
1. Blog posts
3. Infographic
3. YouTube Video
Target Audience
Who are they?
Who influences them?
Alumni study abroad students, professors, study abroad advisers, parents and classmates
What social media do they use?
What are they interested in?
Culture, social life, academics, work experience, independence
Francesca
Strategies & Tactics
1. Blog posts
2. Guest blog posts
3. Youtube video
4. Infographic
Promote:
1. Facebook (including Facebook groups)
2. Twitter
3. University websites
Content:
1. Blog posts
2. Guest blog post
Full transcript