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Fads, Mags, Sports and Such of the 1950's

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Taylor Gruner

on 20 April 2010

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Transcript of Fads, Mags, Sports and Such of the 1950's

Fads, Mags, Sports and pop culture of the 1950's By: Samantha Luke, Brianna Graves, and Taylor Gruner Fads and Toys Magazines People started to read more magazines
because they had more leisure time due
to the booming economy after WW1 People enjoyed reading magazines like: sports Illustrated,
Readers Digest,
forbes, and PlayBoy. Women's magazines encouraged them to stay home after WWII so their husbands could work after being discharged from the military service. American's enjoyed reading magazines from sports to do-it-yourself projects. They told the women that the men deserved the jobs more because they had just fought in the war. People believed most of what they read in the magazines. Magazines told people what to buy that was not necessary for everyday life. In 1954, Henry Luce was currently the editor of Times magazine and realized that magazines were losing their readers to the media. He knew that most people were spending most of their time following athletes, but fans could only get information about these sporting events in their local newspaper.
On August 16, 1954, Henry created a new weekly magazine called Sports Illustrated (SI). This magazine offered sports journalism and photographic images to the fans.
On January 1922, Dewitt Wallace, created a magazine called Reader’s Digest. This magazine would help the recovery from the WWI. Readers Digest would gather a handful of favorite articles on many subjects from other monthly magazines, sometimes rewriting them and condensing them to fit in one magazine. Reader's Digest has maintained a conservative and anti-communist perspective on political and social issues. Over the years, Reader's Digest published articles about important medical and social issues like venereal disease, cancer, the dangers of cigarettes, and unsafe driving. In 1953, Hugh Hefner created Playboy, a magazine focused on nude pictures as well as dialogue. Hefner originated the "question and answer" style of writing in his magazine. Time magazine was created in 1923 by Briton Hadden and Henry Luce, making it the first weekly news magazine in the United States. Time magazine described a stay at home mom as the “key figure in all suburbia, the thread that weaves between family and community- the keeper of the suburban dream” Time was also a newsmagazine which summarized and organized the news so that "busy men" could stay informed. Entertainment Televisions became very popular in the 1950’s. It was becoming more and more a part of everyday life. More and more families started to have televisions in their homes. Some popular TV shows were: I Love Lucy, and The Adventures of Ozzie and Harriet A real estate operator had a hotel on the summit of Lookout Mountain. He was really into golfing, and was looking for some extra diversions for his guest, and it occurred to him to make a toy golf course on the grounds. Thus coming up with putt-putt golf. Scrabble was invented in 1933 by Alfred Mosher Butts. He tested the game on his friends, and when he went to the game manufacturers, they turned him down. In 1947, James Brunot, who was a friend on Butts, asked Butts if he could take a gamble, and try to sell scrabble. They managed to sell 180 sets in 1948. In 1953, over 51,480 sets were sold within the first three months. The Ouija Board was created by toymakers, William and Isaac Fuld. Sports In the 1950’s, Americans participated in more sports, and enjoyed watching more sporting events than ever before. Baseball was one of the most watched/played sports in the 50’s. Mickey Mantle, Joe DiMaggio, Willie Mays, Lou Gehrig, and Jackie Robinson were some of the greatest baseball players in the history of baseball. Jackie Robinson was the first African-American to ever play baseball. In the 50’s there were only 16 baseball teams, now there are 30 baseball teams. During wWI the ouija board was a huge success. This is because people looked for answers to their problems and worries even if it didn't make logical sense. One lady, Mrs. Curran, said a dead woman started talking to her through the board. She said that the lady was murdered and was an author but had not gotten what she wanted written down before her death. The "ghost" was Patience Worth. Mrs. Curran wrote 6 novels from what Patience said between 1913-1919. The hula hoop comes from Australia where they used it to stay agile in gym class. In the US Richard P. Knerr and Arthur k. Melin thought they could make money off of this buy selling it as a toy. “Hug the hoop to the backside. Push hard with the right hand. Now rock. Don’t twist. Just swing it.” A company called Wham-o started to produce brightly colored polyethylene plastic rings and sold them for $1.98. They couldn't produce enough fast enough so a couple other toy companies started to make them. James wright stumbled upon silly putty while trying to make a rubber for the General Electric Corporation. General Electric wanted nothing to do with it- so Peter Hodgson, a market researcher, decided he wanted to make it a toy. Silly Putty was Made first for adults- then kids took it away to have for their own. It also Started off being really sticky so Hodgson had to change it so that it wouldn’t stick in hair or on “dungarees” (blue jeans) Silly Putty Can be stretched into any shape, molded, bounce like a ball, and pick up the image of anything you press it against. Norman Stingley, a researcher chemist for Bettis Rubber Company, found a rubber that he formed into a ball that could bounce for up to a minute and bounce in unpredictable ways. Stingley Gave it to employers but they said it was no good because it kept falling apart. So he took his idea to wham-o to see what they could do to make it better. They Made the Super Ball. The super ball lasts practically forever and bounces higher and better than before. They sold the super balls for $ .98 "Baby Boom" This was a period when Young males returned from fighting overseas during World War II. A significant number of new children were born during this time because everyone wanted to start a family right away.

The baby-boom generation was the largest generation born on the planet and remains that way today. Approximately 79 million babies were born during the Baby Boom. Barbie Elliot and Ruth Handler had a toy business. They started making doll furniture and miniatures of adult toys. Like the piano and ukeleles. Ruth got inspired by her daughter, when she was trying to dress paper cut out dolls in clothes and decided to make a 3-d doll that little girls could dress up. Barbie Got the name from the Handler's daughter whose name was Barbara and nick- named Barbie. After having the kids however, people didn't think they were ready for the responsibility and looked to Dr. Spock for advice on how to raise their children. He was a Pediatrician. Dr. Spock said that each child should be looked at as an individual and that you can't make up one set of guidelines for all children. He also said that parenting could be fun and that parents didn't have to always be strict. Some parents really liked his ideas and others didn't want anything to do with him.
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