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Bally Total Fitness

Fitness at your service.

Claire Pullen

on 15 April 2010

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Transcript of Bally Total Fitness

Bally Total Fitness Situation Analysis Company history industry trends
Consumer trends
competitive analysis SWOT analysis
Marketing and Communication Strategic Direction Marketing OSR advertising OSR
Target market profile creative strategy Creative Creative platform creative summaries sample executions Public Relations & Promotions Public Relations Promotions Sponsorships Direct response Media Media Objectives Media Strategy Media Expenditure Rec Chart Media used Value-added opp Evaluation this is where the smaller information will go. we had the best swots out of anyone. yay! don't know how that happened but I'm not going to argue. Industry trends needs to be working out more. and i need to figure this out it's harder than it looks. How do I fix this and
make it more of a
square??? I guess you can do bullet points:
like this one
and this one
more information please
here you go Fitness at your service. or you could do it more like this to add just a few bullet points:
creative idea #1
here's how we got it
here's why you should like it
are you enjoying your Bally water? Summarize this:
Here's why we chose to use this Bally butler in our ad -- because his name is Grant and he's on our team.
Do you like my gloves?
I'm a sexless, raceless, faceless, nameless butler. And sooo not creepy.
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