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Advertising, Public Relations, Product Placement in SER Indu

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by

Mallory Cromer

on 13 December 2013

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Transcript of Advertising, Public Relations, Product Placement in SER Indu

Public Relations
Defined: Managing the spread of information between an individual or an organization and the public
Tools
Press Conference
Press Release
Press Tour
Exhibition
Internal Media
External Media
Objectives:
Explain advertising as related to SER industry
Describe public relations tools
Understand product placement
Product Placement
Defined: The inclusion of a product in a television program or film as a form of paid advertisement

Product placement is also crucial in commercials
McDonalds
What You See is Not What You Get!
Advertising, Public Relations, Product Placement in SER Industries
Advertising
Defined: Action of calling something to the attention of the public
In SER industry
Arena, Stadium
Television Commercials
Concerts
Sponsorships

Have You Ever
Purchased fast food?

From where?
Food Styling
Full transcript