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‘The Orange Economy’: A Model for the Creative Economy in D

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Elisa García

on 25 September 2014

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Transcript of ‘The Orange Economy’: A Model for the Creative Economy in D

The Orange Economy
The Orange Economy is a book by Felipe Buitrago, a consultant at the IDB’s Culture, Solidarity and Creativity Affairs Division.

IDB Inter-american Development Bank

How could one not classify as “invisible” a sector that, (according to John Howkins) was estimated to represent 6.1% of the world economy in 2005, and almost a decade later still does not register on the radar of most economists

Assuming this percentage remained the same, by 2011 the Orange Economy’s value would have reached $ 4.3 trillion dollars two and a half times the world military expenditures.

For example...
Large film industries such as Hollywood in the US, Bollywood in India and Nollywood in Nigeria jointly produce more than four thousand movies per year: more than 80 per week!

Their box office sales reach billions of dollars around the world. At the same time, videogames seem to be everywhere: they already represent up to 70% of tablet usage.15
26.9 billion dollars are the sells on box office and merchandising on New York and London most succesfull Broadway musicals, on the last 30 years, the same time spent on the project for the construction of the Three Gorges Dam in China that produces 10% of chinas electricity, and spending 25 billion dollars.

the Creative Economy

‘The Orange Economy’

Case study:
Medellín, Colombia


Other Examples and The Future

Why the Creative Economy?
“While creating jobs, creative economy contributes to the overall well-being of communities, individual self-esteem and quality of life, thus achieving inclusive and sustainable development.”
Irina Bokova, Director-General of UNESCO

“Culture is both a driver and an enabler of human and sustainable development. It empowers people to take ownership of their own development”
Helen Clark, Administrator of UNDP

The Argument
Expansion of the creative economy is an alternative method for development and poverty reduction

‘The Orange Economy’: a model for development in Latin America and the Caribbean

• Also this industry can be a new way to spread the ideas of sustainable development, environmental activism and also democracy and go Creative Industries (Orange Economy) has a Bright future as it become a stronger driver of the economy from the local level especially in developing countries e.g. fashion industry in Thailand and Film industry in Nigeria.
• Putting young people in the center of their economy
• A good agent for communicating sustainable development, democracy and good governance.
od governance in developing countries.

‘The Orange Economy’: A Model for the Creative Economy in Development
SUM4200: Group 1
Sarah, Erwin, Vendula, Elisa, Seán, Thabit

What is the Creative Economy?
Coined by John Howkins in 2001
Primary inputs = individual talent and skill
Creative industries
E.g. art, culture, design, education

Video (0.05):
is about the opportunities of the immense wealth of talent, intellectual property, interconnectedness, and, the cultural heritage of Latin America and the Caribbean.
for social and economical change.
The Orange Economy is the group of linked activities through which ideas are transformed into cultural goods and services whose value is determined by intellectual property. The orange universe includes: i) The Cultural Economy and the Creative industries which share the Conventional Cultural Industries; and ii) creativity supporting activities.

Second largest city with 2 million inhabitants
- history of political instability
- “World's murder city”
- 2000's – years of investment and end of paramilitary rule

Biblioteca España
Medellín, Colombia: reinventing the world's most dangerous city

Minute 1'38''
Medellín: history and background

OTIS, 2013 [Video]. “Share the Facts: The Creative Economy of Los Angeles”. Accessed September 24. URL: http://www.otis.edu/creative-economy-report

Royal Danish Embassy - Bangkok Danish Trade Council (2006)

Tubb, Daniel. 2013. “Narratives of citizenship in Medellín, Colombia.” Citizenship
Studies 17(5):627-640, DOI: 10.1080/13621025.2013.818380

picture: http://colombiareports.co/

Orange economy as a model has three issues:
1. Difficulty translating solutions from one place to another.
2. In Medellín (and Colombia in general), ties to paramilitary organizations.
3. Are the benefits extended to rural areas?


”Bedoya (2010) discusses this control by describing them (the paramilitaries) as private entrepreneurs of violent protection (empresarios de protección violenta). It is this economy of protection that connects neighborhood self-defense groups, paramilitary organizations, private security services, informal protection groups, irregular militias, and even commercial firms selling legal goods, alcohol, and public services. ” (Tubb 2013, 636)

”The cyclic waves of violence that have overtaken Medellín since the 1980s do not reflect social policy, but this violent control of the city through extortion and protection rackets. Many of the social programs, such as participatory budgeting or libraries, have done little to challenge the violence of these extortion and protection rackets. ”
(Tubb 2013, 637)

“Paramilitary influence?”
1. In Medellín (and Colombia in general), ties to paramilitary organizations.

What is the true impact of the paramilitaries?

2. Are the benefits extended to rural areas?

Does underdevelopment in one area discount development in another?

“Impact of the Orange Economy”
Full transcript