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Jan. 13 Class: Rhetorical Analysis

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by

Adam Wellstead

on 27 August 2016

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Transcript of Jan. 13 Class: Rhetorical Analysis

WHAT IS RHETORICAL ANALYSIS?
THE POWER OF STYLE
COMPOSITION
Seeing the World as Text
Looking at the World Rhetorically
copy and paste as needed and take advantage of an infinite canvas!
DAY ONE: AUG. 29
STYLISTIC TECHNIQUES:
THE RHETORICAL SITUATION
SIMILES & METAPHORS
Love is like a battlefield.
Love is a gun aimed at you.
ALLUSIONS
reference to a historical event, bliblical or literary text, famous work, other cultural production
We should not admit imprediments "to the marriage of true minds"
PARALLELISM
"Love hurts. Love stinks. Love bleeds."
REPETITION
I was almost head over heels
I was almost the man of your dreams
And you almost had me sprung
You were almost my only one
RHETORICAL QUESTION
What is love any way?
THE RHETORICAL SITUATION
RESEARCH TIME!!!
TAKE OUT YOUR SMART PHONES OR COMPUTERS AND LET'S INVESTIGATE THESE FOR DUFFY'S ESSAY
The rhetor (who is Duffy? What are his credentials? biases?)
The rhetor's purpose (to educate, entertain, persuade)
The rhetor's audience*
The topic
The context
THE RHETORICAL SITUATION CONT'D

THE MEANS OF PERSUASION
WRITER, PURPOSE, & AUDIENCE
TEXTS? HUH?
texts are composed of words (verbal/written rhetoric)
of speech (oral rhetoric)
of images (visual rhetoric)
of sound (aural rhetoric)
of combined media (multimodal)
ANALYZING APPEALS
(STRENGTHS & WEAKNESSES)

we pay close attention to text
we analyze means of persuasion
BUT
we don't get the FULL picture unless we consider the CONTEXT and RHETORICAL SITUATION
Was the message appropriate?
we need to go BEYOND the text
a systematic analysis of strategies a RHETOR "employs" to achieve his/her purpose
THE STEPS
pre-reading
quick reading
critical reading in which you analyze
the rhetorical situation
the means of persuasion*
drafting/peer review
drafting, editing, proofreading
we analyze
NOW
so we can create
LATER
arguments "are written by real people in response to a particular set of circumstances called the rhetorical situation" (Kirszner 92).
The rhetor
The rhetor's purpose
The rhetor's audience
The topic (subject VS thesis)
The context
EVIDENCE
= inartistic proofs
Use of the appeals/means of persuasion = artistic proofs

LOGOS:
appeals to the reader's logic/invention of your argument, organization, use of evidence, rhetorical strategies/stylistic techniques concerning argument (FOCUS ON TEXT)

ETHOS:
credibility, authority, fairness, locating your argument in commonplaces of audience, building rapport

PATHOS:
appeals to the audience's emotions to make people receptive to the message (senses, values, humor, nationalistic impulses) usually through images, narrative, slanted language, figurative language, stylistic techniques
I have, myself, full confidence that if all do their duty, if nothing is neglected, and if the best arrangements are made, as they are being made, we shall prove ourselves once again able to defend our Island home, to ride out the storm of war, and to outlive the menace of tyranny, if necessary for years, if necessary alone. . . .

Even though large tracts of Europe and many old and famous States have fallen or may fall into the grip of the Gestapo and all the odious apparatus of Nazi rule, we shall not flag or fail.

We shall go on to the end, we shall fight in France.
We shall fight on the seas and oceans,
we shall fight with growing confidence and growing strength in the air, we shall defend our Island, whatever the cost may be,
We shall fight on the beaches,
we shall fight on the landing grounds,
we shall fight in the fields and in the streets,
we shall fight in the hills;
we shall never surrender, and even if, which I do not for a moment believe, this Island or a large part of it were subjugated and starving, then our Empire beyond the seas, armed and guarded by the British Fleet, would carry on the struggle, until, in God’s good time, the New World, with all its power and might, steps forth to the rescue and the liberation of the old.”
Who is the rhetor?
What is his or her background?
Has the rhetor dealt with this subject before?
What is his or her purpose?
to inform, entertain
to convince, encourage action
is there BIAS?
is there a hidden agenda (BP ad)
Audience:
Who is it....exactly?
Find place of publication.
Characterize the audience (95)
TOPIC
What is topic? Why has rhetor chosen it?
Is it broad/narrow?
CONTEXT
what situation set the stage?
what social, economic, political, and cultural events triggered the message?
what specific historical events triggered it?
what previous arguments/conversations is the argument responding to?
YOU MUST BE ABLE TO LOCATE THE ORIGINS OF YOUR TEXT AND DO RESEARCH.


KRISTOF's "WHERE SWEATSHOPS ARE A DREAM"
Who is the writer?
What is his purpose?
Who is the audience?
What is the topic?
What is the context?
How does he organize argument?
Where does he use naysayers?
How does he use the appeals?
Which appeals are most effective?
Full transcript