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kate santos

on 2 March 2014

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Transcript of Photography

Modes of Production
The word "photography" was created from the Greek roots (
), genitive of ( phōs ), "light" and (
) "representation by means of lines" or "drawing", together meaning "drawing with light.
The art of taking photographs.
Roots in remote antiquity with the discovery of the principle of the 
camera obscura
and the observation that some substances are visibly altered by exposure to light.


Joseph Nicéphore Niépce
 succeeded, but several days of exposure in the camera were required and the earliest results were very crude.

The metal-based daguerreotype process soon had some competition from the
paper-based calotype negative and salt print processes
invented by 
Henry Fox Talbot.

The introduction of computer-based electronic digital cameras in the late
20th century
soon revolutionized photography.

An amateur photographer is one who practices photography as a hobby and not for profit. The quality of some amateur work is comparable to that of many professionals and may be highly specialized or eclectic in its choice of subjects. Amateur photography is often pre-eminent in photographic subjects which have little prospect of commercial use or reward.

Commercial photography is probably best defined as any photography for which the photographer is paid for images rather than works of art. In this light money could be paid for the subject of the photograph or the photograph itself. Wholesale, retail, and professional uses of photography would fall under this definition. The commercial photographic world could include:

= drawing with light
A picture taken with a camera
by means of the action of light on specially
prepared glass or celluloid.

The art or process of producing images by the action
of radiant energy and especially light or a sensitive surface .(as a Film or an optical sensor).

First used:
Nobody thought of bringing these two phenomena together to capture camera images in permanent form until around
, when 
Thomas Wedgwood
 made the first reliably documented although unsuccessful attempt.

Niépce's associate 
Louis Daguerre
 went on to develop the 
daguerreotype process
, the first publicly announced photographic process, which required only minutes of exposure in the camera and produced clear, finely detailed results.

It was commercially introduced in
, a date generally accepted as the birth year of practical photography.

Subsequent innovations reduced the required camera exposure time from minutes to seconds and eventually to a small fraction of a second; introduced new photographic media which were more economical, sensitive or convenient, including roll films for casual use by amateurs; and made it possible to take pictures in natural color as well as in black-and-white.

21st century
, traditional film-based photochemical methods were increasingly marginalized as the practical advantages of the new technology became widely appreciated and the image quality of moderately priced digital cameras was continually improved.

Advertising photography
Photographs made to illustrate and usually sell a service or product. These images, such as packshots, are generally done with an advertising agency, design firm or with an in-house corporate design team.

*Fashion and
glamour photography
This type of photography usually incorporates models and photographers here are paid more because of the demand for good photographers to shoot the item being sold and incorporate the models beauty in the image as well. 
Crime Scene Photography
This type of photography consists of photographing scenes of crime such as robberies and murders. A black and white camera or an infrared camera may be used to capture specific details

Usually depicts inanimate subject matter, typically commonplace objects which may be either natural or man-made.
Still Life photography
Food photography
Can be used for editorial, packaging or advertising use. Food photography is similar to still life photography, but requires some special skills.

Editorial photography
Photographs made to illustrate a story or idea within the context of a magazine. These are usually assigned by the magazine.
This can be considered a subset of editorial photography. Photographs made in this context are accepted as a documentation of a news story.

Portrait and Wedding
Photographs made and sold directly to the end user of the images.

Landscape photography
Photographs of different locations.

Wildlife photography
That demonstrates life of the animals.

*Photo sharing
Publishing or transfer of a user's digital photos online.

The market for photographic services demonstrates the aphorism "A picture is worth a thousand words", which has an interesting basis in the history of photography. Magazines and newspapers, companies putting up Web sites, advertising agencies and other groups pay for photography.

Steps in Photography
1. Choosing the subject
Requires the wise judgement of photographer.
2. Mechanical one
A light sensitized film contained in a darken box is exposed to a light from the object being photographed.
3. Chemical one
After the film has been exposed, it is treated with a series of chemical solutions which develops the film and produces a permanent negative.
Award Giving Body
Three world Famous Photographers of all time
Annie Leibovitz was born October 2, 1949, in Waterbury, Connecticut. Her first photography job was as staff photographer at Rolling Stone magazine, where later she became a chief photographer. Her carrier there lasted for around 10 years, and after that she worked for Vanity Fair magazine since 1983. Her portfolio is full of celebrities – politicians, movie actors and musicians.

Leibovitz's exhibitions have toured extensively throughout the United States and Europe. In 1991, the National Portrait Gallery in Washington, D.C. honored Leibovtiz with a retrospective that subsequently toured the United States, Europe, and Asia. Her awards include the American Society of Magazine Photographers (ASMP) Photographer of the Year Award (1984); the ASMP Innovation in Photography Award (1987); the Clio Award and the Campaign of the Decade Award from Advertising Age magazine (1987); and the Infinity Award for applied photography from the International Center for Photography (1990).

Annie Leibovitz
David LaChapelle was born on March 11, 1963 in Fairfield, Connecticut. LaChapelle’s photography career began in the 1980s – at that time he started to display his works in New York City galleries. His works were noticed by Andy Warhol, and David was offered a job at Interview magazine. Throughout his career, LaChapelle’s works appeared in Italian Vogue, French Vogue, Vanity Fair, GQ, Rolling Stone and i-D, and he has photographed personalities as diverse as Madonna, Eminem, Uma Thurman, Leonardo DiCaprio, Hillary Clinton, Muhammad Ali and Lady Gaga, to name a few.

>1995 "Best New Photographer of the Year" by both French Photo and American Photo magazines.

>1996 "Photographer of the Year Award" at the VH-1 Fashion Awards

David LaChapelle
Ellen Von Unwerth
Ellen von Unwerth was born in 1954 in Frankfurt, Germany.
She used to work as as fashion model for ten years, and now, having moved behind the camera, she shoots fashion, editorial and advertising photographs.
Ellen von Unwerth found fame when she first photographed Claudia Schiffer. Her work has been published in top magazines like Vogue, Vanity Fair, Interview, etc. She has published several books of photography. She won first prize at the International Festival of Fashion Photography in 1991.
Von Unwerth did promotional photography for many music artists, Christina Aguilera and Rihanna among them.
Ellen Von Unwerth has also directed short films for fashion designers, and music videos for several pop musicians. She has directed many commercials and web films for top brands like Revlon, Clinique, Equinox and others, many featuring celebrities.

Three Famous Filipino Photographers

John’s passion for photography began when he brought his first camera in 1969. It was a second-hand Nikkormat which he always carried with him – photographing anything and everything that intrigued him. Four years later, confident of having mastered the tools of his trade, he ventured into the professional arena by opening a studio and naming it Adphoto Philippines, which was later renamed Adphoto, Inc. Thereafter, during the ensuing three decades, John received multiple awards both here and abroad for his works in the field of advertising photography.

John Chua
Manny Librodo was named by Scott Kelby as one of "best five photographer you might not have heard of". An visionary and poet of light, colours and patterns, Manny believes a lyrical picture sings a song that speaks straight into the hearts. His photo of a Burmese boy graced the cover of UNICEF's wall calendar 2009. He is a three-time Grand Prize winner of www.betterphoto.com and Digital Camera Magazine's (UK) Photographer of the Year. Manny is a highly sought-after speaker who had conducted sold out workshops in US, Canada, Australia, Holland, UAE, Kuwait, Bahrain, Hong Kong, Malaysia, Indonesia, Singapore, Indonesia, the Philippines.
Manny Librodo
A self-taught photographer whose creative path started in July of 2005,  Parc Cruz’ work has become famous for its powerful cinematic qualities. Since exploding onto the local photography scene, PARC is renowned for constantly pushing the limits of convention. He is also known for his experimental explorations with a distinct and readily recognizable style of his own.

PARC’s works have been published in various magazines such as I-MAG Photography Magazine, Digital Photographers Philippines, Manila Bulletin’s Picture Perfect, Seair Inflight Magazine and the Illustrado Magazine in Dubai and US. His works have also  been featured online in File, DCMag UK, Bending Light, and World Pulse Asia Magazines, as well as on Inquirer.Net.

PARC also does workshop to aspiring photographers and digital artists both in Manila and abroad. 
Parc Cruz
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