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Hammerdown Repair

Portage
by

Manitoba/Ontario Prezi

on 7 January 2015

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Transcript of Hammerdown Repair

Strength
Moving to a larger location
20 years experience in the industry
Motivated and passionate owner
Best mechanics around
With larger location, will be able to handle more work
With larger location, mechanics will be able to work more effectively
Drive through bays at new location
The Hammerdown “team” is more then that...they are family
Current staff members wish to stay in the Austin area. Some are building homes etc. and none wish to leave the area. They'll be with Johnny for years to come

Weaknesses
They are relocating (also a strength)
Lack of public awareness regarding the relocation
Johnny feels there is still lack of public awareness regarding what exactly Hammerdown Repair does, confusion with Lightway. The public thinks Hammerdown is simply a “truck/semi place”

Opportunities
New larger location
With new location comes the potential to gain new clients from new communities, plus retain existing clients.
Current driver owned rigs will probably continue going to Hammerdown.
Current mechanics wish to grow and enhance their abilities. Jordan wants to weld and Logan wants to be a automotive technician.

Threats
Downturn in AG economy
Other competitors moving into the area.

S.W.O.T
Strengths of your current media plan
Radio
Tells your entire and current story
Reaches target audience
Internet
Shows pictures and tells a current story
Reaches target audience
Paper
Shows a picture and tells a story that is not current, but
Presumably reaches target audience
Ways to improve YOUR advertising
Radio is a 3-in-1 Medium for Hammerdown Repair
Educates potential clients like your newspaper and flyers, but more often
Reaches potential clients in your market with compelling current messages
Has impact you want with more commercials and frequency

There are 3 ways to improve your advertising...
1.
Educate Consumers with MORE COMMERCIALS
Need more than one ad/week/month to tell the complete Hammerdown Repair Story
2.

Drive home a CONSISTENT THEME about Hammerdown Repair
3.
Build your brand awareness with potential new clients
Frequency = Energy & Awareness
Why Advertise?
SELL PRODUCTS/SERVICES TODAY
GENERATE NEW CUSTOMERS
INCREASE NAME AWARENESS
Build store traffic
Build store image
Start people talking
Promote the way you do business/innovation
How to Connect to Your Customers
Why Radio?
It's Personal
Radio makes a personal connection with its listeners
The radio station they listen to is THEIR radio station
Radio is a personal yet mass media version of word of mouth
It's Mobile
Radio is on
In the car, at home, at work
Streaming online and on your mobile phone
It's in stores, restaurants and at the dentists office
Radio is always accessible
It's Sound
Radio is sound, and sound is memorable
Consider music and all those songs you know the lyrics to without ever intentionally learning them
&
A Sound Partnership
How Consumers Spend their Media Time
Ben's Auto Repair
Bumper to Bumper
Jed's Repair & Service
K.K. Penner & Sons
Matt's Autobody
Nick's Repair Service Ltd.
Rick's Automotive
Carberry Autobody Ltd.
Boo's Body Shop
Noble Repair Inc.
East End Service
Godard Auto Sales Service
E&M Machine Shop
Gilles' Autobody
Notre Dame Auto Body Shop
St Claude Auto Body Ltd.
Madsen Brothers
Canadian Tire
Walmart
Kitson's Service
Kwik Auto
Chrysler
Toyota
Craig Dunn
Westward Ford
Ed Thurston
Fine Tuned Auto
Pongoski Enterprises Ltd
Portage Automotive Inc
Fehr Automotive
Boyd Autobody
Law's Automotive Inc.
Four Way Motors
Norfolk Truck Repair
10 Second Liner
30 Second Commercial
30 Second Commercial
Full transcript