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TOOLKIT: 2013-14 Big Ideas@Berkeley proposal writing workshop

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Jessica Ernandes

on 17 June 2014

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Transcript of TOOLKIT: 2013-14 Big Ideas@Berkeley proposal writing workshop

Big Ideas
Full Proposal
Writing Workshop
Contest Overview
Pre-proposal Stage
Pre-proposal Applications Due
Tuesday, November 5 2013 at 5PM (PST)
Full Proposals Due
March 11, 2013
Mentorship Stage
Full Proposal Stage
People's Choice Video Contest
Notification of Awards
October 3, 2013
Stanley Hall Auditorium
Finalists notified
in December
Finalists are paired with mentors associated with Big Ideas (industry professionals, graduate students, MBA candidates). Mentors will work with teams 3-4 hours per week for 8 weeks
Proposal Elements
What are the Judges Looking For?
Needs Statement

1. Provide accurate data on the problem (balance of quantitative data and story-telling is ok!)

2. Convince the judges that your project addresses this need better than other programs/projects products that exist.

Describes when the specific activities that will take place to achieve the objects

Timeline may be impacted by the award dispersal: note that awards will not be dispersed until June 2014!

Team Bios

Goal is to convince judges that your team has the capabilities to do what you say you'll do

Note relevant accomplishments, training, and areas of expertise
You will not be able to pin down all the expenses associated with the project until the program details and timing have been worked out.

Can use Big Ideas funds for any cost, but we recommend you do not use funds to pay your own salary.

The goal is to convince the judges that you have a realistic idea of how much your project will cost and have promising leads for how to cover those costs.

Use budget template (handout and on website), and alter it as necessary
Viability: 40%
Familiarity with Community or Market: 15%
Budget: 10%
Wait! I need more resources!
Contact Information
Phillip Denny
Jessica Ernandes Naecker
Adrian Fradd
Jenna Hahn


Addresses a Pressing Social Problem: 15%
Summary of Project
1. Outline goals, objectives, and methods for achieving them
2. Focus on first year of implementation
3. If you expect to encounter implementation challenges,
address them
4. If you plan to significantly scale, note this (but do not focus on this)
5. Discuss ethical, cultural, and legal considerations
6. Judges are instructed to consider, above all else, how viable your project idea is
Impact Evaluation: 10%
Innovative Merit: 5%
Overall Merit: 5%
Big Ideas advisors are not judges!
Full proposals judges have likely never read your proposal
Page limit = 15 pages (including budget, not including references)
TNR, 12 point font, 1 inch margins
Can include 5 pages as appendices
Can present required sections in any order
Can link to web pages (but judges are not required to visit them).
Can include pictures, graphics, charts, etc.
Team members can change from pre-proposal to full proposal round, and ideas can grow/develop/change from pre-proposal to full proposal round
Impact Evaluation
Describe how you will measure your project objectives (e.g., surveys, interviews, other data collection?)

Survey instruments or interview protocols need not be developed at this stage
Full transcript