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Research

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by

Jack Moon

on 11 May 2014

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Transcript of Research

Research
Inspiration
Matta-Release The Freq
Inspiration
Del Lobo
Inspiration
Lorde-Royals
Inspiration
James Blunt-Bonfire Heart
Idea
Generation

Theme
Lighting
Sound
Composition
Depression
Dreams
War
Nature
Love
Power
Time
Happiness
Front Lit
Back Lit
Three Point
Natural
Diegetic
Non- Diegetic
ECU
Mid Shots
Long Shots
Lens "Whacking"
Hand Held
Tracking Shots
Inspiration
Woodkid-Iron
Inspiration
1975-Chocolate
Inspiration
Bastille-Pompeii
Inspiration
Calvin Harris- I Need Your Love
Inspiration
Naughty Boy- La La La
Inspiration
Bastille-Things We Lost In The Fire
Inspiration
Ben Howard-Old Pine
Inspiration
Bon Iver-Holocene
Inspiration
Imagine Dragons-Radioactive
Inspiration
Ben Howard-Oats In The Water
Inspiration
Kings of Leon-Back Down South
Inspiration
Red Hot Chili Peppers-Can't Stop
This first video is one i found searching the musi video section within vimeo. What I instantly love about this video is its overall look and colour grading. The video has a very 'indie' feel to it which I find very visually appealing which can be seen used in countless videos across Vimeo and YouTube.

What I also love about this video is the way some of the shot transition into the next shot by using what seems to be lens burn which has a very unqiue and stylized effect which could be a potential transition use or even filter within my own video.

The main concept that attracted me to this video was the overall narrative itself which is very non linear and just involved random footage of these deer running about accomapnied by some motion graphics to give the video unique twist.
This second video I also foudn through searching vimeo attracted me because of its its stylised cinematic lighting. The lighting used is very soft and gives an overall genntleness to the video which could be something to consider for my own music video.

Another aspect of this music video is the close up shots that are used, pull focus' seem to be used a lot which give a nice experimental feel to the video allowing you to constantly change what your audience is looking at.

The ink drops that are used throughout the video are also visually pleasing and keep to the experimental, grungeyness of the video. This is also similar to techniques that were used with the video art project as well.
This next video I also came across on Vimeo but had seen it previously on vevo as well. What I love about this video is its overall simplicity. The video uses a montage of random experimental shots, in combination with the singer performing within some parts too.

The video only features these two 'characters' and mutliple locations which could be ideal for this project due to the lack of time we have to organise actors for the peice.

As for the overall video quality there is of course some grading present but the video looks a bit too natural for my kind of style.
Although this exact narrative would be extremely hard to achieve within college, the plot itself could still potentially work in a different situation. What i like about this video is the short journey that the singer goes on meeting various people along the way with many of them showing up at the end for a party.

We could replicate this kind of idea within our own project by remoxing the vehicles in the video and just having the talent walk various places maybe meeting up with friends ect.

Again, similarly to the previous video (Royals) this video has a slight grading present but still looks very natural which is a style I want to avoid within my own music video.
Suicide
Begging
Bullying
Mental
Illness
Fired
Death
Talking
Animals
Ambitions
Future
Hallucinations
Fantasy
Nightmare
Pretend
Weapons
Metaphorical
Weapons
World
War 2
Current
War
Terrorism
Soldiers
Animals
Places
Weather
Disasters
Plants
Ocean
Couple
Family
Valentines
Day
Date
Cheating
Marriage
Super
Powers
Dictator
Electricity
Leader
World
Domination
Speed
Slow Motion
Past
Future
Clock
Days
Hours
Minutes
Years
Joy
Fun
People
Hobbies
Activites
Smiles
Full Beam
Clear
Bright
Almost
Natural
Shadows
Silhouette
Cinematic
Professional
Common
Clean Look
Predictible
Dramatic
Look
Glow
Effects
Full Control
Create
Specific
Mood
Unpredictible
Unprofessional
Inexpensive
Little
control
Natural Sound
Real Ambience
Speech
Voice
Over
Music
Track
SFX
Effects
(Distortion)
Macro
Lens
100mm
Cutaways
Detailed
Objects
Most
of
subject
Wide
Deep
Focus
Certain
Emotion
Entire
Shot

Extremely
Deep
Focus
Show
Large
Locations
Cinematic
Shots
Pull
Focus'
Retro/Vintage
Feel
Experimental
Shots
Popular
Amateur
POV
Personal
inexpensive
Shows
Journey
Adds
Motion
Professional
Helps
Story
What mainly attracted me to this video was the fact it is entirely graded with greyscale which is a unique, stylised look that could work really well within my music video.
This particular grade of greyscale works really well with the style of video too.

As well as the use of colour grading, the entirety of this video takes place in what is most liekly a studio with a greenscreen in the background to create this particular environment used within the video, which could be a good concept to use for a perfomance aspect to a music video.
Similarly to the previous video, this music video also uses a grey scale/black and white colour grade to achieve a very distinctive and gritty look which I personally think looks great on certain videos.

What separates this video from the previous one is the presence of a narrative which even now seems very non-linear.

The lighting in this video within certain sections sees the main takent being silhoetted witht the use of back lighting which is definetely an option within my video.
Moving on from grey scale, what I find interesting about this music video is the narrative itself of the character trying to run away from something going to different locations throughout the video which could be interesting using multiple locations instead of just one setting.

This would allow multiple levels of progression to my video which eliminate the worry of how long the music track is and also the worry of the audience getting bored with seeing the same thing repeated.
This next video has a similar feel to the previous, however this one uses the techinique of hand held camera shots to achieve its narrative of random people finding the camera and recording part of thier day.

This technique allows you to introduce both multiple locations and characters which constantly changes your video, keeping the audience interested throughout without boring them with the same location.

This works especially well with a fast paced song to allow the song to sync up with the audio which can look extremely professional.
I decided to pick this video solely on the narrative aspect of the video. The narrative itself doesn't actually make a lot of sense and leaves the audience guessing and thinking which I think could be a great idea.

What also makes this video great is the fact that it doesnt actually make sense but yet you still watch it and accept what is happening. The idea of having character(s) embark on a journey is a very appealing idea to me
This video interests me most because of the lighting used within some of the scenes. As you can see in the top image, it seems like three point lighting is used discretely to create the soft, dramatic look. In combination with the minimal smoke as well the scene looks very cinematic.

This style could be an option to use if I decide to create a performance aspect within my music video, although the smoke may not be used the lighting is defietely something I would want to replicate as it gives of a very mysterious and dark look and feel to it.
Idea Development
Part 2

Live Action
Slow Motion
Green Screen
Slow motion could be used within my video when characters are walking, such as in the Naughty Boy video when the overall speed of the video was around 70% instead of 100% which gave the nice smooth motion which wasnt quite full pace.
As well as people waking, slow motion could be used within cutaways too such as dripping water splashing on a surface or even a window being smashed for example. Using slow motion in my video would be something that I think would work very well and also add professionalism to the video too.
Green Screen is also something I am considering using within my music video. As seen in the woodkid Iron video, the background is completely the same colour as the ground which could be achieved by using a green screen which is what is available to me within college so this technique could be possible to achieve with the use of the green screen. Silhouettes could also be achieved by using the green screen as well, whether it be creating different setups with the lighting or rotoscoping the subject out instead.
Macro Shots
The use of macro shots within my video would also add to the professionality of my video too. In terms of what the macro shots would be of, these would just be used for cut aways and pull focus shots of random things too and not necessarily main subjects within my video.
By doing this I am creating distinctive looks between a main storyline of a possible narrative and pointless cutaways to fill the video and set the locations and scenes.
Lens Whacking
Similarly to the macro shots, I could use lens whacking to create cutaway shots for use in my music video, as well as using it for experimental shots too with the constant focus changing. This would be an interesting take on the music video and could possibly make my music video look quite professional as well as visually appealing.
Animation
Stop-Motion
The use of stop motion within my video could also be extremely effective alongside the use of a narrative or performance based video. The most popular form of stop motion would be to create timelapses of various locations from or for the music video to be used either within the main narrative or even as mid length cut aways to fill each sequence.
Motion Graphics
The use of motion graphics has always appealed to me with the use of editing. I could use motion graphics firstly to create a title sequence in After Effects but also as certain smaller quirky effects throughout the video, such as the first video i looked at 'Release The Freq' which used random shapes and text above the deers head which was a creative way to animate the video without having the video looked like it completely relied on motion graphics through out.
CGI
Similar to the use of motion graphics, CGI would allow me to create complete music videos out of animation and involved little to no live action shot to help create it.
CGI would also allow me to place certain 3d models into a real life space and composite these models into to make them look they are part of the actual scene instead of being created up by computers
Claymation
Although not seen very much, claymation could be used within my video as a form of narrative, instead of using live action footage to tell the story, I could use claymation instead. An example of this could be to use claymation in a realist narrative along with the use of perhaps a timelapse to bridge the gaps between verses and chorus' ect.
This next video is a great example of what I would like my video to be based on. The use of lens whacking is particularly appealing and adds a nice subtle warm feel to the video as well.

The narrative of the video is basically just the artist walking around which, shot in the right way, can look really artistic. The entire video itself has a mellow vibe to it and would also fit the style of music I am wanting to choose.
This next video is similar to the previous one with the actor walking around with out an overall point to the narrative. This idea is very simplistic and easy to achieve without needing too much equipment behind the video itself.

The wide shots used in this video would also be something I am looking to replicate within my video to, for example show the scale of a characters journey.
This video by imagine dragons only interested me with its opening sequences within the forest/wooded area. The shots here could help me shape how we see a character on a journey through different environments.

Using the possibility of a forest environment could work really well with my video as I have easy access to various local woodland areas.

The shots used are a variation of close up shots and wide shots which add variety to the video instead of repeating similar shots.
The video for this song isn't actually official however I still love the style which is why I chose it. Similarly to my other examples this video uses a grey scale colour filter throughout which I love. What also attracts me to this video is the shots that's are used.

All the shots within this video are of the coast of surrounding areas which could also work as a location for me. The video also uses a slight slo motion effect to calm the sea and other moving elements to work in sync with the song which I also think looks great
Besides loving the song for this video, I also love the visuals used within it too. The first thing is the use of wide screen bars to instantly give it the cinematic look and feel that I am aiming for.

As well as the wide screen effect, the lighting used within the video as well is very hazey and warm, giving off a nostalgic feel which is one of my main aspirations for my own music video.

Towards the end of the video we see a performance from the band too which I would like to include in my video.
This last video that I am looking at was suggested to me by the band members themselves, who are huge fans of The Red Hot Chilli Peppers.

The band said that they wanted their performance to look less like a gig and more like a freestyle studio session which is what I'm hoping to achieve.

The band want to replicate the energy seen in this video to my video within the studio which would add to the style of the music, which progressively gets faster as the song plays.
Original Concept Ideas
Idea 1
This first idea is one i came up with when first pitching my music video concept. The story itself relates to the chorus of the song with the lyrics singing "Its all pretend, lets make it end". The idea would be one actor in a room or multiple rooms at a party or event with loads of people standing around with drinks, the character is looking around trying to talk to some of these people, as the music video continues the room changes to a darker, more abadoned version of the same room with the character sitting on the floor surrounded by dolls similar to the people he was talking to within the party scene. You realise that the character is hallucinating and that he is not actually at a part he is imagining the whole scenario and has some sort of mental health issue.
Idea 2
After contacting the band and arranging a meeting with them, we sat and discussed their ideas for the video and came up with an alternative storyline which was more personalised to the band. The overall idea is that we focus on each of the band members individual problems and see them on thier journey to a recording studio where they finally meet up and play the song together cheering them up and symbolising how valuable family and brother hood is. Three of the four band members had come up with their own personalised story, the singers was him failing in college and deciding to leave to be with the rest of the band, the drummer's was him being pushed around as a chef at work and leaving to be with the rest of the band and the guitarists was him being unhappy at home and him leaving to be with the rest of the band. The other bassist hadn't decided on a story which made this a potential danger in terms of my time limit for production.
Idea 3
The final idea that I had came up with was a result of developing the previous idea that me and the band had come up with. Instead of focusing on all four of the band members I thought it would be easier to focus on one member of the band instead. The most likely storyline that would realate to bands target audience (16-24) would be the guitarists story of having home troubles. We would have the actor get kicked out of his house and follow his journey from there to the studio where he would meet up with the band and perform. This would be both a narrative and a performance based video using three locations (coast, woodland, city) for the narrative and the TV studio within college for the performance aspect of the video, which would include all the band members if possible.
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