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Little Morden Service

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Manitoba/Ontario Prezi

on 15 November 2017

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Transcript of Little Morden Service

We Are
41 radio stations across 4 provinces
18 community web portals
Half of the prairie population lives in rural communities
We provide a hyper-local focus to rural and small markets
Marketing Strategy
Increase "top of mind awareness"
You are a long-standing trusted name in the industry
Educate consumers to choose you and your core values over the competition
Be known as the farm machinery & service experts in our community

What Matters To You
We have covered what matters to the agricultural industry for over 55 years
Our audience is almost exclusively rural
Rural means agri-business
92% of adults listen to Radio an average of 20 plus hours per week.
Consistency + Frequency + Message = Marketshare

S.W.O.T
Strengths
Weaknesses
Opportunities
Threats
Experienced Staff
Longevity / Reputation
Solid Product Lines
Inventory
National Branding
Single Location / Service
Competitive Pricing
Build Service on Reputation
Multiple Lines / Used Inventory
Increasing Competition
Market Vulnerability
Coffee Shop
Percentage of population growth 2006 to 2011
Data from Statistics Canada Census
Radio
Message
Full transcript