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Media Convergence

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Steffon Campbell

on 27 October 2015

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Transcript of Media Convergence

Media Convergence
MC
The marriage between traditional media (print, radio and television) and new media (“on line” or multi-media journalism)
New platform for delivery of news & entertainment
Interactive social phenomenon that relies heavily on, and is altered by technological changes
More engaging of the senses – (sight & sound)
Levels of MC
MC operates technologically - Merger of audio-visuals & print techniques, technologies and content.

MC operates organizationally – Merger of media organizations that could provide audio & visual for their online websites.

MC in Caribbean Media
The Trinidad Express was started by former employees of the Daily Mirror in 1967.
Due to market competition, it later became the Caribbean Communications Network (CCN).
In 2005, CCN merged with The Nation Corporation (owners of Nation newspaper and Starcom network radio stations) to create a regional media called ONE Caribbean Media.

Implications for Journalists
Multi-skilled
Highly-skilled, efficient specialists
Culturally aware
Thoughtful and analytical
Forward-thinking/visionary, ‘creator’
Essentially MC requires journalists who can interpret local events, contextual reality, create adaptable products for the global market.
Background
Global media landscape has been rapidly transformed over the past 20 years. As technologies change, so do media operations.
Print has moved from ink on paper in hand to digital representation that can be read or sourced on computer screens
Radio and television are not confined to the boxes at home, but content is now accessible on websites.

Background cont'd
Brown (1995):
Infocom technologies themselves have contributed to globalization by making it possible for information to be moved at the speed of light from any point on earth to any other. Furthermore it means that regardless of the content and form that information takes – whether images, data, audio, or text – it can be reduced to, transmitted, and received in digital mode. Today, as a commodity, information has an instant global market.

Consequences of MC
Marriage that enables preservation of individual media identity (e.g. Power 106 & Gleaner) without inter-organizational competition but fosters collaboration for an all-encompassing, all-inclusive improved media product.
MC is more established in industrialized countries than ‘developing’ countries.

Consequences cont'd
Fast-paced and more visual product– photos, videos, photo-illustrations, symbolism (symbols & signs)
MC is often viewed negatively:
Monolithic – Large mass of the same news & opinions (slightly tweaked).
Lacking creative angles
Consequences cont'd
Reduced authenticity of content
Lack of verification of sources
Challenge to maintain accuracy
Likelihood of plagiarism
Only those with access will benefit from the advantages. (information rich vs information poor)

Consequences cont'd
MC is also viewed positively:
Audience can source news from anywhere & whenever they want.
Audience can access and select different perspectives and styles for varied benefits.
Cont'd
The Jamaica Gleaner began in 1834 as a four-page weekly. Now a daily.
Purchased the Voice (major Black British newspaper in London) in 2004
In 1992 it created the Independent Radio Company, operators of Power 106 FM.
Now known as Gleaner Power 106 FM.

Global Media Conglomerates
Cont'd
Cont'd
Viacom
Cable
Nickelodeon, Spike, Showtime
Network TV
Comedy Central, MTV, BET, VH1
Movie studios
Paramount Pictures, United cinemas Int’l

Cont'd
Vivendi Universal
Cable
Fox Networks
Network TV
Canal
Movie studios
Universal Studios, Cineplex Odeon

Full transcript